Building a compelling DMC brand: how the DMC Network re-branded

by Pádraic Gilligan, Managing Partner, SoolNua. What is a logo? Since the late 80s @Supergreybeard and I have been involved in a number of commercial activities that required an identity, ie, a trading name, logo, collateral material and, once the internet came on stream, a website etc. Over time many of these companies (Delaney Marketing Consultants, Ovation Group etc)… Read more »

Geeks, Trojans and lessons from Mad Men (for DMCs)

by Padraic Gilligan, Vice President, Ovation Global DMC Padraic is disappointed I’ve posted twice recently on technology and the DMC sector and while there has been some reaction and commentary I admit to being somewhat disappointed by the overall response. Maybe it’s silly season ennui or vacation time detachment but other than some Retweets, Tahira’s… Read more »

Destination Branding a la Montreal – More Tales of ADMEI

by Padraic Gilligan, Vice President, Ovation Global DMC It’s not what I say about my brand, it’s what you say about it. The first session at most industry events features a word of welcome from the destination’s official authorities – someone from the Ministry of Tourism, the Chair of the CVB, the Mayor etc. It’s… Read more »