Tag: Dan Tavrytzky
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Building a compelling DMC brand: how the DMC Network re-branded
Read more: Building a compelling DMC brand: how the DMC Network re-brandedby Pádraic Gilligan, Managing Partner, SoolNua. What is a logo? Since the late 80s @Supergreybeard and I have been involved in a number of commercial activities that required an identity, ie, a trading name, logo, collateral material and, once the internet came…
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Geeks, Trojans and lessons from Mad Men (for DMCs)
Read more: Geeks, Trojans and lessons from Mad Men (for DMCs)by Padraic Gilligan, Vice President, Ovation Global DMC Padraic is disappointed I’ve posted twice recently on technology and the DMC sector and while there has been some reaction and commentary I admit to being somewhat disappointed by the overall…
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Destination Branding a la Montreal – More Tales of ADMEI
Read more: Destination Branding a la Montreal – More Tales of ADMEIby Padraic Gilligan, Vice President, Ovation Global DMC It’s not what I say about my brand, it’s what you say about it. The first session at most industry events features a word of welcome from the destination’s official authorities…
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