by Pádraic Gilligan, Managing Partner, SoolNua. What is a logo? Since the late 80s @Supergreybeard and I have been involved in a number of commercial activities that required an identity, ie, a trading name, logo, collateral material and, once the internet came on stream, a website etc. Over time many of these companies (Delaney Marketing Consultants, Ovation Group etc)… Read more »
by Padraic Gilligan, Vice President, Ovation Global DMC Padraic is disappointed I’ve posted twice recently on technology and the DMC sector and while there has been some reaction and commentary I admit to being somewhat disappointed by the overall response. Maybe it’s silly season ennui or vacation time detachment but other than some Retweets, Tahira’s… Read more »
by Padraic Gilligan, Vice President, Ovation Global DMC It’s not what I say about my brand, it’s what you say about it. The first session at most industry events features a word of welcome from the destination’s official authorities – someone from the Ministry of Tourism, the Chair of the CVB, the Mayor etc. It’s… Read more »