
by Padraic Gilligan, Vice President, Ovation Global DMC Measuring what matters Tangible measures such as financial return can never properly calculate the total benefit you get from attending a well organised meetings industry event. This thought was already in…
by Padraic Gilligan, Vice President, Ovation Global DMC It’s not what I say about my brand, it’s what you say about it. The first session at most industry events features a word of welcome from the destination’s official authorities…
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