by Pádraic Gilligan, Managing Partner, SoolNua Social Media – no brainer! Social Media is a no brainer for destination marketing organisers (DMOs). Folks visit destinations all over the globe and spontaneously post and boast on Facebook, Instagram and Twitter about their experiences. They’re actually doing your work for you, for free, but adding that elusive… Read more »
by Pádraic Gilligan, Managing Partner, SoolNua [THIS IS PART 2 OF A TWO PART DESTINATION BLOG ON BELFAST] When Patrick and I started Delaney Marketing Consultants back in the early 90s our sales trips to the US usually involved a tale or two. One story, which became our unique selling proposition, involved our 10 children:… Read more »
by Padraic Gilligan, Managing Partner, SoolNua Destination MICE Despite changing demographics and new generational preferences the filter for destination selection still pivots around crucial infrastructural categories like hotel, formal and informal venues and unique destination experiences. I recently re-visited Belfast and was hugely impressed by how far it has come as a MICE destination in… Read more »