Building a compelling DMC brand: how the DMC Network re-branded

by Pádraic Gilligan, Managing Partner, SoolNua. What is a logo? Since the late 80s @Supergreybeard and I have been involved in a number of commercial activities that required an identity, ie, a trading name, logo, collateral material and, once the internet came on stream, a website etc. Over time many of these companies (Delaney Marketing Consultants, Ovation Group etc)… Read more »