Tag: Barcelona
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From “Visit” to “This Is”: How Barcelona IS REWRITING the Rules of Urban Tourism
Read more: From “Visit” to “This Is”: How Barcelona IS REWRITING the Rules of Urban Tourismby Pádraic Gilligan, Co-founder, SoolNua Consulting Barcelona, Reputation and the DNA of Cities Mateu Hernández Maluquer, CEO of This Is Barcelona — the newly re-articulated identity of Turisme de Barcelona — has the kind of presence that makes you…
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Hotels that do it differently
Read more: Hotels that do it differentlyby Padraic Gilligan, Managing Partner, SoolNua The Sharing Economy The advent of the sharing economy has been game-changing for the hospitality industry with legions of global travellers abandoning what they consider the bland consistency of hotels for the bright…
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Barcelona in 48 Hours
Read more: Barcelona in 48 Hoursby Pádraic Gilligan, Managing Partner, SoolNua Travelling but not visiting I was miles away. “Sounds of Silence” kept playing on my mental jukebox. I thought how powerful it is as a portrayal of our contemporary culture, plunging headlong into…
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How do you market a destination? Lessons from Memphis
Read more: How do you market a destination? Lessons from Memphisby Padraic Gilligan, Managing Partner, SoolNua Tourism-Review.Com recently ran a piece by David Whitley (http://www.grumpytraveller.com) entitled “A Destination Marketing Dilemma: How do you sell a city like Sheffield?” It’s a well written, mildly strident rant about what he calls…
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