by Padraic Gilligan, Managing Partner, SoolNua The Sharing Economy The advent of the sharing economy has been game-changing for the hospitality industry with legions of global travellers abandoning what they consider the bland consistency of hotels for the bright “welcome home” of Airbnb. But this denizen of the sharing economy hasn’t been the only game-changer… Read more »
Posts Tagged: Barcelona
Barcelona in 48 Hours
by Pádraic Gilligan, Managing Partner, SoolNua Travelling but not visiting I was miles away. “Sounds of Silence” kept playing on my mental jukebox. I thought how powerful it is as a portrayal of our contemporary culture, plunging headlong into a sort of individualist nihilism: People talking without speaking People hearing without listening People writing songs… Read more »
Want to build your destination brand? Hire somebody to write you a great song!
Galveston, Wichita, Phoenix are not what you might consider tier 1 destinations. Yet for a while they were probably the three US cities that I thought most about. If you’re a fan of great American songwriters you’ll know why – Jimmy Webb wrote three perfect songs with these cities in their titles and then Glen… Read more »
How do you market a destination? Lessons from Memphis
by Padraic Gilligan, Managing Partner, SoolNua Tourism-Review.Com recently ran a piece by David Whitley (http://www.grumpytraveller.com) entitled “A Destination Marketing Dilemma: How do you sell a city like Sheffield?” It’s a well written, mildly strident rant about what he calls the “cack-handed, hope-over-reality marketing” that many destination organisations are guilty of. He insists that destination marketing… Read more »