by Padraic Gilligan, Vice President, Ovation Global DMC Measuring what matters Tangible measures such as financial return can never properly calculate the total benefit you get from attending a well organised meetings industry event. This thought was already in my mind as I tried to assess the positive impact for me and, crucially, for those… Read more »
by Padraic Gilligan, Vice President, Ovation Global DMC The Business of Incentives My reason for being in Cancun is to participate at the Incentive Research Foundation’s (IRF) annual invitational and thus support an organisation that carries out vitally important research into the business impact of incentives, particularly incentive travel programmes. This is my third consecutive… Read more »