Prove it! Why we need organisations like the Site Foundation

by Pádraic Gilligan, Managing Partner, SoolNua From hands-on execution to hands-off strategy Following decades as a DMC and MICE agency, Patrick Delaney and I are now working as consultants / advisors on meetings, incentives, conferences and events under our new brand, SoolNua. In a short time we’ve moved from hands-on execution to hands-off strategy. We’ve… Read more »

5 places to go for great on-line content for MICE – Updated

by Padraic Gilligan, Managing Partner, SoolNua From time to time I have been asked where I go for good, on-line MICE content. Within the MICE industry there’s a plethora of good content so here’s my current list of sources. It’s a highly personal selection based on a combination of recommendations and random finds. As a… Read more »

The True Value of Meetings – UNWTO Report 2014

by Pádraic Gilligan, Managing Partner, SoolNua The United Nations World Tourism Organisation (UNWTO) is just over 10 years in existence. Headquartered in Madrid, Spain it publishes a comprehensive annual report on tourism as well as occasional reports on specific segments, sectors and geographies of the broader tourism industry. It’s recent report (March 2014) on The… Read more »

From Spectator to Participant – the Revolutionary Impact of Hybrid Meetings and Events

by Padraic Gilligan, VP, Industry Relations, MCI In early 2012 Vok Dams Consulting, the consulting arm of the eponymous German based marketing and live communications agency, produced an intriguing white paper on “Hybrid Events, a new trend in live marketing”. The authors, Altenstrasser and Korte, define hybrid events as the “integrative interplay of social media… Read more »