MICE in Cork – growing potential for Ireland’s 2nd city

by Pádraic Gilligan, Managing Partner, SoolNua For 50 years Avis, the car rental company, used “We try harder” as its tagline. It was a piece of brilliant disruptive marketing, fashioned under the leadership of CEO Robert Townsend, aimed at taking down Hertz, the dominant market player at the time. Instead of bland, vacuous hyperbole laying… Read more »

Ireland: Food Nation

by Padraic Gilligan, Managing Partner, SoolNua Collective Confusion Ireland’s historical relationship with food has tended to be problematical. Our DNA has tended to be encoded with vague, indistinct memories of famine and fasting leaving us collectively confused about the purpose and meaning of food in our lives. We were less unsure, mind you, about our… Read more »

Excellence in Destination Marketing – Lessons from Iceland and Ireland

by Pádraic Gilligan, Managing Partner, SoolNua Iceland and Ireland have a whole lot more in common than the 6 vowels and consonants they share. They’re both islands in the northern hemisphere. They both have reputations as great places to party. They have both experienced recent economic meltdowns and recovered, or are recovering. They both produce… Read more »

Dublin – 10 things to do off-the-beaten track

by Padraic Gilligan, Managing Partner, SoolNua Off-Beat and Off-the-Beaten Track There were quibbles following the recent Travel Bloggers [TBEX] conference in Dublin that these intrepid investigators didn’t really showcase anything new or different about the city. Their coverage tended to focus on what’s already known and loved  – Trinity, Guinness, friendly people etc – and,… Read more »

What do travel bloggers think of Ireland? TBEX Dublin

by Padraic Gilligan, Vice President, Ovation Global DMC TBEX, Dublin Technology, the internet and digital platforms have systematically altered the business tourism landscape as dramatically as the recent emergence of luxury destinations like Dubai and Abu Dhabi in locations where 30 years ago there were only sand dunes. These radical changes were brought home to… Read more »

Tying up loose ends – Live Events, Expedia, The Gathering and Jurriaen Sleijster

by Padraic Gilligan, Vice President, Industry Relations MCI and Vice President, Ovation Global DMC On Saturday I leave for Los Angeles where I’ll be attending – and blogging from – the annual conference of FICP, the Financial and Insurance Corporate Planners Association. This will be my 7th FICP conference and I am looking forward to… Read more »