Effective Destination Marketing – how Whistler is doing it with SITE

by Pádraic Gilligan, Chief Marketing Officer, SITE & Managing Partner, SoolNua Effective Destination Marketing Benjamin Franklin’s old adage “Tell me and I forget, teach me and I remember, involve me and I learn” is the beating heart of effective destination marketing. This is particularly the case when targeting  incentive travel professionals whose core task it… Read more »