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Tag: Trip Advisor

August 31, 2012

Walking the Camino de Santiago – 5 Reasons why you should do it

by Padraic Gilligan, Managing Partner, SoolNua When I saw “The Way”, Martin Sheen’s recent movie, directed by his son Emilio Estevez, I knew I wanted to walk the Camino de Santiago. For over 1000 years pilgrims have walked “the…
Read more: Walking the Camino de Santiago – 5 Reasons why you should do it
February 6, 2012

It’s all about the culture, Stupid! Further lessons from last week’s Social Media gaffes

by Padraic Gilligan, Vice President, Industry Relations, MCI My first round of golf for 2012 was somewhat marred yesterday by last week’s social media stories. I knew there was a connection between the McDonald’s, Trip Advisor and culture/strategy stories…
Read more: It’s all about the culture, Stupid! Further lessons from last week’s Social Media gaffes
January 30, 2012

Irish boutique hotels on Trip Advisor’s Top 25 – lessons in on-line marketing

by Padraic Gilligan, Vice President, Industry Relations, MCI Group As a Irish born meetings professional I was obviously thrilled that 3 Irish properties were included in the recent Trip Advisor Travellers’ Choice Top 25 Hotels in the World. 17…
Read more: Irish boutique hotels on Trip Advisor’s Top 25 – lessons in on-line marketing

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