
by Pádraic Gilligan, Managing Partner, SoolNua This week the SoolNua team attended a highly impressive, compelling presentation organised by Ireland’s national tourism development authority, Fáilte Ireland. Aimed at the movers and shakers in leisure and business tourism in the greater…
by Pádraic Gilligan, Managing Partner, SoolNua A recent survey of meeting planners by Development Counsellors International (DCI) on destination selection highlights some very interesting trends. Somewhat counter-intuitively, social media is regarded as unimportant while email is ranked as the favoured channel…
by Pádraic Gilligan, Managing Partner, SoolNua I pulled back the curtains in anticipation of waking in a room with a view and when I awoke there it was, in all its glittering morning glory, the Sugar Loaf, beautifully framed in…
by Pádraic Gilligan, Managing Director, SoolNua The rise and rise of content marketing has brought the art of storytelling right into the science of marketing. These days marketers approach new products and services in search of their underlying story…
by Padraic Gilligan, Managing Partner, SoolNua Passion and Energy in Limerick The Association of Irish Professional Organisers (AIPCO) made its annual assembly into a pan-MICE gathering this year and attracted almost 200 meetings and events professionals to Limerick, City…
by Padraic Gilligan, Managing Partner, SoolNua Destination MICE Despite changing demographics and new generational preferences the filter for destination selection still pivots around crucial infrastructural categories like hotel, formal and informal venues and unique destination experiences. I recently re-visited…
by Padraic Gilligan, Managing Partner, SoolNua I’ve greatly enjoyed the opportunity over the past 4 weeks to re-acquaint myself with Ireland as an incentive destination. A combination of familiarisation trips and live programmes brought me, in quick succession, to…
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