Who are the leading DMOs on Social Media for Business Events?

by Pádraic Gilligan, Managing Partner, SoolNua Social Media – no brainer! Social Media is a no brainer for destination marketing organisers (DMOs). Folks visit destinations all over the globe and spontaneously post and boast on Facebook, Instagram and Twitter about their experiences. They’re actually doing your work for you, for free, but adding that elusive… Read more »

Are airlines and hotels really listening on Social Media?

by Padraic Gilligan, Managing Partner, SoolNua For those of us who travel for a living, access to Social Media platforms like Facebook, Twitter, Pinterest and Trip Advisor has become almost as essential as carrying multiple credit cards. If you’re in the meetings and events industry then social media become even more crucial because the content… Read more »

Milestones, Highlights and Lessons Learned: 20 years as a DMC

by Padraic Gilligan, Managing Partner, SoolElla Fiche bliain ag fas 20 years ago this year Patrick Delaney and I started Delaney Marketing Consultants and launched ourselves as “Ireland’s leading DMC” to the understandable annoyance of our long established competitors. Some competitors even took their chagrin to higher authorities and lodged official complaints about our promotional… Read more »

London Calling: M&IT Awards, CONFEX and the Irish back at ExCel

by Padraic Gilligan, Vice President MCI and Vice President, Ovation Global DMC Ole, Ole, Ole London’s Convention and Exhibition Centre, ExCeL, is etched in the hearts of most Irish people. For a period last summer it often appeared that the entire facility had been colonised by the Irish such were the ubiquity of tri-colours and… Read more »

IMEX America: rumours of the demise of the trade show greatly exaggerated.

by Padraic Gilligan, Vice President, Industry Relations, MCI and Vice President Ovation Global DMC In the euphoric after-glow of IMEX America Lindsay Fultz’s provocative piece on why she doesn’t attend, exhibit or sponsor trade shows and events provides a nice counter-point [access here]. Now Marketing Manager for LoveIt, an LA based technology start up (looks… Read more »