Tag: Simon Anholt
-
Marketing Awards in Business Events
Read more: Marketing Awards in Business Eventsby Pádraic Gilligan, Managing Partner, SoolNua Tonight the world of Business Events will celebrate the EVCOM Industry Awards (incorporating the Meetings Industry Marketing Awards – MIMA) in London and at SoolNua Towers we’re rigid with excitement. That’s because we’re shortlisted…
-
Visiting Oslo, city branding and all that jazz
Read more: Visiting Oslo, city branding and all that jazzby Pádraic Gilligan, Managing Partner, SoolNua Norway It’s extraordinary how impactful first impressions can be. I was reminded of that this week when I visited Norway for the first time and, within minutes of deplaning, had two “service” experiences…
-
Brexit, EURO2016 and Destination Marketing
Read more: Brexit, EURO2016 and Destination Marketingby Pádraic Gilligan, Managing Partner, SoolNua I’ve written before about how organisers of meetings and events select destinations. It’s a curious process that runs the full gamut from clear thinking rationalism to touchy feely emotion. Destinations are selected because…
-
Why it’s important to be a Good Country
Read more: Why it’s important to be a Good Countryby Pádraic Gilligan, Managing Partner, SoolNua There are probably more rankings or indexes of nations than nations themselves. As humans we appear to have a primordial need to order and rank ourselves on multiple scales from tallest to richest…
-
New Paradigms for Destination Marketing
Read more: New Paradigms for Destination Marketingby Pádraic Gilligan, Managing Partner, SoolNua It’s all about the content In his “Hacking the System” Bruce McMillan recently posted a two part blog on new paradigms in destination marketing. He highlights two new waves that Destination Marketing Organisations…
SUBSCRIBE
Enter your email address to subscribe to this blog and receive notifications of new posts by email.