From Spectator to Participant – the Revolutionary Impact of Hybrid Meetings and Events

by Padraic Gilligan, VP, Industry Relations, MCI In early 2012 Vok Dams Consulting, the consulting arm of the eponymous German based marketing and live communications agency, produced an intriguing white paper on “Hybrid Events, a new trend in live marketing”. The authors, Altenstrasser and Korte, define hybrid events as the “integrative interplay of social media… Read more »

The Language of Business

The Language of Business by Padraic Gilligan, Managing Director, Ovation Global DMC Hilton has recently launched a really interesting app connected with its Garden Inn product. Called Bizwords it’s a combination game / educational resource pivoting around the acronyms and buzz words which, increasingly, punctuate our daily business discourse. Naturally Hilton slips a little self… Read more »