Tag: Place Branding
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From “Visit” to “This Is”: How Barcelona IS REWRITING the Rules of Urban Tourism
Read more: From “Visit” to “This Is”: How Barcelona IS REWRITING the Rules of Urban Tourismby Pádraic Gilligan, Co-founder, SoolNua Consulting Barcelona, Reputation and the DNA of Cities Mateu Hernández Maluquer, CEO of This Is Barcelona — the newly re-articulated identity of Turisme de Barcelona — has the kind of presence that makes you…
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Visiting Oslo, city branding and all that jazz
Read more: Visiting Oslo, city branding and all that jazzby Pádraic Gilligan, Managing Partner, SoolNua Norway It’s extraordinary how impactful first impressions can be. I was reminded of that this week when I visited Norway for the first time and, within minutes of deplaning, had two “service” experiences…
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Brexit, EURO2016 and Destination Marketing
Read more: Brexit, EURO2016 and Destination Marketingby Pádraic Gilligan, Managing Partner, SoolNua I’ve written before about how organisers of meetings and events select destinations. It’s a curious process that runs the full gamut from clear thinking rationalism to touchy feely emotion. Destinations are selected because…
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New Paradigms for Destination Marketing
Read more: New Paradigms for Destination Marketingby Pádraic Gilligan, Managing Partner, SoolNua It’s all about the content In his “Hacking the System” Bruce McMillan recently posted a two part blog on new paradigms in destination marketing. He highlights two new waves that Destination Marketing Organisations…
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