IMEX America: rumours of the demise of the trade show greatly exaggerated.

by Padraic Gilligan, Vice President, Industry Relations, MCI and Vice President Ovation Global DMC In the euphoric after-glow of IMEX America Lindsay Fultz’s provocative piece on why she doesn’t attend, exhibit or sponsor trade shows and events provides a nice counter-point [access here]. Now Marketing Manager for LoveIt, an LA based technology start up (looks… Read more »

Building a Brand with Teddy Bears and Hugs: the Ovation Story

by Padraic Gilligan, VP, Ovation Global DMC and VP, Industry Relations, MCI How do you create demand? Previously on this blog I’ve stated that you need to know weird and wonderful people to be truly successful as a destination management company. DMC legends like Laurie Sprouse in Dallas/Fort Worth or Patrick Sullivan in NYC are… Read more »