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Tag: New York

March 7, 2012

Want to build your destination brand? Hire somebody to write you a great song!

Galveston, Wichita, Phoenix are not what you might consider tier 1 destinations. Yet for a while they were probably the three US cities that I thought most about. If you’re a fan of great American songwriters you’ll know why…
Read more: Want to build your destination brand? Hire somebody to write you a great song!
March 1, 2012

How do you market a destination? Lessons from Memphis

by Padraic Gilligan, Managing Partner, SoolNua Tourism-Review.Com recently ran a piece by David Whitley (http://www.grumpytraveller.com) entitled “A Destination Marketing Dilemma: How do you sell a city like Sheffield?” It’s a well written, mildly strident rant about what he calls…
Read more: How do you market a destination? Lessons from Memphis

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