Want to build your destination brand? Hire somebody to write you a great song!

Galveston, Wichita, Phoenix are not what you might consider tier 1 destinations. Yet for a while they were probably the three US cities that I thought most about. If you’re a fan of great American songwriters you’ll know why – Jimmy Webb wrote three perfect songs with these cities in their titles and then Glen… Read more »

How do you market a destination? Lessons from Memphis

by Padraic Gilligan, Managing Partner, SoolNua Tourism-Review.Com recently ran a piece by David Whitley (http://www.grumpytraveller.com) entitled “A Destination Marketing Dilemma: How do you sell a city like Sheffield?” It’s a well written, mildly strident rant about what he calls the “cack-handed, hope-over-reality marketing” that many destination organisations are guilty of. He insists that destination marketing… Read more »