“Yesterday evening I arrived at Lucerne, and put up at the best inn there, the Schweitzerhof” [Count Leo Tolstoy, “Lucerne”] I looked around the Cirrus as we pulled away from the dock opposite The Schweizerhof, one of our host hotels. What an eclectic mix we were – Danes, Germans, Italians, French, various Swiss, many Brazilians,… Read more »
Posts Tagged: MICE
From Spectator to Participant – the Revolutionary Impact of Hybrid Meetings and Events
by Padraic Gilligan, VP, Industry Relations, MCI In early 2012 Vok Dams Consulting, the consulting arm of the eponymous German based marketing and live communications agency, produced an intriguing white paper on “Hybrid Events, a new trend in live marketing”. The authors, Altenstrasser and Korte, define hybrid events as the “integrative interplay of social media… Read more »
How do you market a destination? Lessons from Memphis
by Padraic Gilligan, Managing Partner, SoolNua Tourism-Review.Com recently ran a piece by David Whitley (http://www.grumpytraveller.com) entitled “A Destination Marketing Dilemma: How do you sell a city like Sheffield?” It’s a well written, mildly strident rant about what he calls the “cack-handed, hope-over-reality marketing” that many destination organisations are guilty of. He insists that destination marketing… Read more »
Memphis: Destination King
by Padraic Gilligan, Managing Partner, SoolElla “I’m going to Graceland” So, like millions before us, we headed to Graceland. For me it was like participating on the Santiago di Compostella Camino or visiting Our Lady’s Shine at Lourdes. Snatches of songs from U2 ( “… early morning April 4 shot rings out in the Memphis… Read more »
Irish boutique hotels on Trip Advisor’s Top 25 – lessons in on-line marketing
by Padraic Gilligan, Vice President, Industry Relations, MCI Group As a Irish born meetings professional I was obviously thrilled that 3 Irish properties were included in the recent Trip Advisor Travellers’ Choice Top 25 Hotels in the World. 17 countries of the world have properties listed amongst the 25: Greece, Belize, Czech Republic, South Africa,… Read more »
Global DMCs – a beautiful oxymoron?
Global DMCs – a beautiful oxymoron? by Padraic Gilligan Allegedly, when asked for his favourite oxymoron Irishman, global entrepreneur and former international rugby player, Tony O’Reilly, said “Great Britain”. But it may be regarded as crass and unfair to explain the meaning of oxymoron by reference to O’Reilly’s wicked quip (although given the current rumblings… Read more »
Sweet Home Alabama?
“Sweet Home Alabama?” By Padraic Gilligan, Managing Director, Ovation Global DMC and Vice President, Industry Relations, MCI The much reported story of the German corporate executive who was arrested and jailed in Alabama for not having the required documentation on his person raises some interesting issues for corporate meeting planners and destination marketers. It appears the… Read more »
EIBTM 2011 – Behind the Scenes
EIBTM 2011 – Behind the Scenes by Padraic Gilligan, VP, Ovation Global DMC and Global VP, Industry relations MCI 2010 v 2011 What a difference! What a difference a year makes! Exactly one year ago most of Europe lay under a thick covering of snow making travel in and out of Barcelona extremely problematical. This… Read more »
40 years of growth: the art and science of the DMC
By Padraic Gilligan, Managing Director, Ovation Global DMC [First published in Kongres Magazine, December 2011] According to a recent exchange on Linkedin the term “DMC” or “Destination Management Company” was coined by either Tom Risbecker, Gunter Roleff or Phil Lee. Tasso Pappas and Ralph Holt, both DMC legends in their own right, opt for Europeans… Read more »
Do you know weird and wonderful people? Key Attributes for DMC success.
The late, great Jack Franchek once told me that success as a DMC was all about cultivating relationships with weird people. And Jack being Jack exaggerated that contention to the nth degree: “Unless you’ve got a whole bunch of outcasts and weirdos in your Rolodex (this was a pre-Internet age!), you’re as useful to me as… Read more »