
by Pádraic Gilligan, Managing Partner, SoolNua Earlier this week the excellent Irina Trofimovskaya aka The MICE Blog posted a long-form, thoughtful piece on Influencer Marketing in the MICE Industry. Towards the end of a well reasoned article she sets…
by Pádraic Gilligan, Managing Partner, SoolNua Congress Destinations In the late 80s when the iron curtain opened to reveal what used to be called Eastern Europe, Prague and Budapest were the first actors to take to the stage and assume protagonist roles in…
by Pádraic Gilligan, Managing Partner, SoolNua The more I travel the more I realise how much a nation’s past constantly informs its present. Some countries more than others – either out of economic necessity, human curiosity, plain colonial greed…
by Pádraic Gilligan, Managing Partner, SoolNua Reputation, Reputation, Reputation I haven’t seen the movie “Hostel” (2005) but it does for the reputation of Slovakia and its capital what “Midnight Express” (1978) does for Turkey. To add insult to injury…
by Padraic Gilligan, Managing Partner, SoolNua Back in Hawai’i This year’s conference of the Finance and Insurance Conference Planners (FICP) took place at the magnificent 62 acre Hilton Waikoloa Village on the Big Island, Hawai’i. It was FICP’s first…
by Padraic Gilligan, Managing Partner at SoolNua In the field of destination marketing Venice is Coca Cola. It’s up there, profile-wise, with New York and London in the super-brand category, known and recognized all over the world for its…
by Pádraic Gilligan, Managing Partner, SoolNua *I recently co-produced the Gala Dinner Entertainment at the Hofburg Palace, Vienna with a dear friend and client in the Finance and Insurance sector. Here’s an account of the evening from the perspective…
By Padraic Gilligan, Managing Partner, SoolNua * Fans of great songwriters will immediately recognize the reference to Paddy McAloon’s band, Prefab Sprout’s classic 80s album which was entitled “Jordan: the Comeback” [PART 2 on Jordan] The Wadi Rum desert…
by Pádraic Gilligan, Managing Partner, SoolNua O wad some Power the giftie gie us To see oursels as ithers see us! Robert Burns “To a Louse” The sayings of my late mother have featured previously in this blog. This…
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