How do you market a destination? Lessons from Memphis

by Padraic Gilligan, Managing Partner, SoolNua Tourism-Review.Com recently ran a piece by David Whitley (http://www.grumpytraveller.com) entitled “A Destination Marketing Dilemma: How do you sell a city like Sheffield?” It’s a well written, mildly strident rant about what he calls the “cack-handed, hope-over-reality marketing” that many destination organisations are guilty of. He insists that destination marketing… Read more »

Memphis: Destination King

by Padraic Gilligan, Managing Partner, SoolElla “I’m going to Graceland” So, like millions before us, we headed to Graceland. For me it was like participating on the Santiago di Compostella Camino or visiting Our Lady’s Shine at Lourdes.  Snatches of songs  from U2 ( “… early morning April 4 shot rings out in the Memphis… Read more »