From Spectator to Participant – the Revolutionary Impact of Hybrid Meetings and Events

by Padraic Gilligan, VP, Industry Relations, MCI In early 2012 Vok Dams Consulting, the consulting arm of the eponymous German based marketing and live communications agency, produced an intriguing white paper on “Hybrid Events, a new trend in live marketing”. The authors, Altenstrasser and Korte, define hybrid events as the “integrative interplay of social media… Read more »

How do you market a destination? Lessons from Memphis

by Padraic Gilligan, Managing Partner, SoolNua Tourism-Review.Com recently ran a piece by David Whitley (http://www.grumpytraveller.com) entitled “A Destination Marketing Dilemma: How do you sell a city like Sheffield?” It’s a well written, mildly strident rant about what he calls the “cack-handed, hope-over-reality marketing” that many destination organisations are guilty of. He insists that destination marketing… Read more »

It’s not about the money, money, money? Leveraging employee engagement and emotional connections for success

“It’s not about the money, money, money” Leveraging employee engagement and emotional conections for success by Padraic Gilligan, Vice President, Industry Relations, MCI In the November issue of Pharmaceutical Market Europe, Nick Eve, CEO of UK based communications agency, Pumphouse, writes about employee engagement. He quotes recent research that shows the issues facing major corporations… Read more »

Do you know weird and wonderful people? Key Attributes for DMC success.

The late, great Jack Franchek once told me that success as a DMC was all about cultivating relationships with weird people. And Jack being Jack exaggerated that contention to the nth degree: “Unless you’ve got a whole bunch of outcasts and weirdos in your Rolodex (this was a pre-Internet age!), you’re as useful to me as… Read more »

A week in Las Vegas – Days 4, 5 and 6 (Site International Conference)

A Week in Vegas – Days 4, 5 and 6 (Site International Conference) IMEX America drew to a euphoric close on Thursday PM with all participants declaring it a triumph. It was a real “if-you-build-it-they-will-come” phenomenon but not so much in relation to infrastructure as human relationships. Ray Bloom has build strong relationships in our… Read more »

Budapest is knocking on heaven’s door

“Budapest is knocking on heaven’s door” by Padraic Gilligan When the long haired buskers in the underpass are playing complex counterpoints by Bartok and Bernstein rather than “Knocking on Heaven’s Door” by Bob Dylan then you know you’re in Budapest. This is a city with a profound intellectual and cultural DNA which it carries naturally,… Read more »

Incentive Houses and DMCs: a marriage made in heaven?

For the past couple of years The Site Foundation has been conducting annual research on topics of current interest to The Meetings and Events Industry. This research released as “The Site Index” has been extraordinarily useful to the industry presenting an up- to-the-minute snapshot on a variety of topics of both generic and specific interest…. Read more »

Rooms with a View – private venues in Florence

Rooms with a View – private venues in Florence by Padraic Gilligan Italian cities, in general, don’t carry their illustrious past as a burden that prevents them from getting on with 21st century living. The past is integrated into the present sometimes seamlessly, sometimes not but, either way, contemporary life simply carries on, regardless, amidst… Read more »