
by Pádraic Gilligan, Managing Partner, SoolNua For 50 years Avis, the car rental company, used “We try harder” as its tagline. It was a piece of brilliant disruptive marketing, fashioned under the leadership of CEO Robert Townsend, aimed at…
by Padraic Gilligan, Managing Partner, SoolNua Destination MICE Despite changing demographics and new generational preferences the filter for destination selection still pivots around crucial infrastructural categories like hotel, formal and informal venues and unique destination experiences. I recently re-visited…
by Padraic Gilligan, Vice President, Ovation Global DMC Mythologising our memories For over two decades meetings and events professionals congregated in Chicago in late September / early October to attend the IT&ME show. It remained IT&ME for many of…
by Padraic Gilligan, VP, Ovation Global DMC If Carlsberg did travel … The Swiss flight from Paris to Zurich boarded on time, took off on time and landed slightly ahead of schedule. It was packed with efficient suits and…
by Padraic Gilligan, Vice President, Ovation Global DMC It’s not what I say about my brand, it’s what you say about it. The first session at most industry events features a word of welcome from the destination’s official authorities…
by Padraic Gilligan, Managing Partner, SoolNua Don and Betty at the Hilton Rome Most fans of Mad Men, the US TV series set in a Madison Ave Ad agency in the early 60s, will recall the Rome episode from programme’s 3rd…
by Padraic Gilligan, Vice President, Ovation Global DMC In 1662 Irishman Robert Boyle made a scientific discovery that eventually allowed us to voyage to the bottom of the sea; 8 years later the exact same discovery was made by…
by Padraic Gilligan, Vice President, Ovation Global DMC Learning, Connecting, Being Inspired In his seminal book Meeting Architecture, Maarten Vanneste identifies education, networking and motivation as the 3 pillars around which successful meeting outcomes are based. Thus we go…
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