How do you market a destination? Lessons from Memphis

by Padraic Gilligan, Managing Partner, SoolNua Tourism-Review.Com recently ran a piece by David Whitley (http://www.grumpytraveller.com) entitled “A Destination Marketing Dilemma: How do you sell a city like Sheffield?” It’s a well written, mildly strident rant about what he calls the “cack-handed, hope-over-reality marketing” that many destination organisations are guilty of. He insists that destination marketing… Read more »

Memphis lives! Final tales from ADMEI

by Padraic Gilligan, VP, Industry Relations, MCI and VP, Ovation Global DMC A perfect job Many of us would like to be Kevin Kirby. Kevin has had a series of very fun jobs – Universal Studios, Disney and, for the past 6 years, Director of Global Sales for Hard Rock Café. He obviously understands the… Read more »