
by Pádraic Gilligan, Co-Founder, SoolNua Consulting & Research / Consultancy, SITE Irish people are tricky when it comes to pubs and Guinness. We always prefer the reassuring familiarity of our own “local”, bound by the quiet rituals of where…
by Pádraic Gilligan, Managing Partner, SoolNua Reflections in the light of Ireland’s Events Industry Awards 2015 During our time at Ovation | MCI, entering for MICE industry awards was a key pillar in our business strategy because it ticked…
by Pádraic Gilligan, Managing Partner, SoolNua For 50 years Avis, the car rental company, used “We try harder” as its tagline. It was a piece of brilliant disruptive marketing, fashioned under the leadership of CEO Robert Townsend, aimed at…
by Padraic Gilligan, Managing Partner, SoolNua Collective Confusion Ireland’s historical relationship with food has tended to be problematical. Our DNA has tended to be encoded with vague, indistinct memories of famine and fasting leaving us collectively confused about the…
by Pádraic Gilligan, Managing Partner, SoolNua Iceland and Ireland have a whole lot more in common than the 6 vowels and consonants they share. They’re both islands in the northern hemisphere. They both have reputations as great places to…
by Padraic Gilligan, Managing Partner, SoolNua Off-Beat and Off-the-Beaten Path When the Travel Bloggers [TBEX] conference took place in Dublin a few years ago there were quibbles that these intrepid investigators didn’t really showcase anything new or different about…
by Padraic Gilligan, Vice President, Industry Relations, MCI Nasty attack of FOMO At a certain point yesterday that dreaded FOMO syndrome took hold and I embarked on a mad dash around the various stages and pitching areas in a…
by Padraic Gilligan, Managing Partner, SoolNua Up here it’s different! Pat Gallagher of the late lamented Goats Don’t Shave wrote a cracking song called “Las Vegas in the Hills of Donegal”. The chorus goes like this: And if I…
by Padraic Gilligan, Managing Partner, SoolNua First published in 2013 I’m re-publishing this post to mark the launch of Fáilte Ireland’s new tourism brand – Ireland’s Hidden Heartlands Cornafurrish is the townland in Co Offaly where my late father…
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