
by Pádraic Gilligan, Research & Consultancy, SITE & Co-Founder, SoolNua I travelled to Athens recently to speak at a gathering of meeting and incentive travel professionals, organised by Hosts Global, one of our industry’s foremost and leading DMC consortia.…
by Pádraic Gilligan, Managing Partner, SoolNua Harvard Research on Impact of a Conference I’ve been a subscriber to Harvard Business Review for many years now. It’s a great way to keep in touch with all the latest theories in…
by Pádraic Gilligan, Managing Partner, SoolNua For 50 years Avis, the car rental company, used “We try harder” as its tagline. It was a piece of brilliant disruptive marketing, fashioned under the leadership of CEO Robert Townsend, aimed at…
by Padraic Gilligan, Managing Partner, SoolNua You pause at the door but then decide on another trip to the restroom. You’ve been at the entrance to the ballroom twice before but, each time, found compelling reasons not to go in. First…
by Padraic Gilligan, Managing Partner, SoolNua The Challenge I gave Lyndsi Armenio of Destination DC half a day to prove for the purposes of this blog that Washington DC kicked ass as a conventions and incentives destination. “Show me…
by Padraic Gilligan, Managing Partner, SoolNua Destination MICE Despite changing demographics and new generational preferences the filter for destination selection still pivots around crucial infrastructural categories like hotel, formal and informal venues and unique destination experiences. I recently re-visited…
by Padraic Gilligan, Vice President, Ovation Global DMC Way down South Way back in the late nineties I completed a programme in Tourism Marketing at Boston College. During the programme they flew us for a weekend to Savannah, Georgia…
by Padraic Gilligan, Managing Partner, SoolNua Cycling the Ring of Kerry – sometime after 04:00 A thin frame of bright light leaks out in the gap between the heavy drapes and the wall of the room. You reach for…
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