
by Pádraic Gilligan, Co-Founder, SoolNua Consulting As founder of Skift, Rafat Ali, for many years, has been chronicling the travel and tourism sector with insider precision and sometimes outsider moral outrage, and in this latest piece, The Great American…
by Pádraic Gilligan, Co-founder, SoolNua & Research | Consultancy, SITE The mood music The mood music around global trade, and by extension, around business events, now sounds like Shostakovich’s or Rachmaninoff’s darkest, most tormented pieces. Or, to use a…
by Pádraic Gilligan, Managing Partner, SoolNua Changes Recent posts on this site have highlighted the seismic changes across the Meetings and Events Industry with reference to the agency or intermediary sector and, particularly, Destination Management Companies (DMCs). However, the…
by Pádraic Gilligan, Managing Partner, SoolNua There are probably more rankings or indexes of nations than nations themselves. As humans we appear to have a primordial need to order and rank ourselves on multiple scales from tallest to richest…
by Pádraic Gilligan, Managing Director, SoolNua The rise and rise of content marketing has brought the art of storytelling right into the science of marketing. These days marketers approach new products and services in search of their underlying story…
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