
by Pádraic Gilligan, Co-Founder, SoolNua Consulting I hate “bleisure”. I have no problem whatsoever with what it describes — the blending of business and leisure elements in a single trip — but the sound of the word, and the…
by Pádraic Gilligan, Co-founder, SoolNua Consulting | Head of Research & Consultancy, SITE In 1915 Nobel prize winning poet, W. B. Yeats published his poem “Ego Dominus Tuus” opening with these lines: I sought a theme and sought for…
by Pádraic Gilligan, Co-founder, SoolNua | Research & Consultancy, SITE In his famous play Lady Windemere’s Fan, Irish playwright Oscar Wilde defines a cynic as a man who “knows the price of everything and the value of nothing”. Wilde’s…
by Pádraic Gilligan, Chief Marketing Officer, SITE & Managing Partner, SoolNua DMCs in the 1990s When you’re deeply immersed in a particular silo or business sector, that’s really all you see. During the early years of Delaney Marketing when…
by Pádraic Gilligan, Managing Partner, SoolNua Following months of relative calm, fractious chatter regarding the value of Destination Management Companies / Consultants (DMCs) has rendered the waters of our industry choppy and turbulent again. This chatter has followed the…
by Pádraic Gilligan, Managing Partner, SoolNua My good DMC friend Fran Rickenbach has been pursuing me for some time now. I won’t deny that this frightens the daylights out of me. Those who know Fran know why. She’s a…
by Pádraic Gilligan, Managing Partner, SoolNua The world of the Destination Management Company or DMC has been under-going a radical change over the past 10 years. I wanted to say “kaleidoscopic” change but, on reflection, much of this change has not been pretty,…
by Pádraic Gilligan, Managing Partner, SoolNua It was a long way to go for a couple of days but the trip to the truly motivational Resort at Squaw Creek was worth it for many reasons. The opportunity to spend…
by Pádraic Gilligan, Managing Partner, SoolNua A recent survey of meeting planners by Development Counsellors International (DCI) on destination selection highlights some very interesting trends. Somewhat counter-intuitively, social media is regarded as unimportant while email is ranked as the favoured channel…
by Pádraic Gilligan, Managing Partner, SoolNua On Products and Brands When Arthur Guinness brewed his famous stout for the first time back in 1759 little did he know that 256 years later 1m people would flock to his factory…
SUBSCRIBE
Enter your email address to subscribe to this blog and receive notifications of new posts by email.