Tag: Destination Marketing
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From “Visit” to “This Is”: How Barcelona IS REWRITING the Rules of Urban Tourism
Read more: From “Visit” to “This Is”: How Barcelona IS REWRITING the Rules of Urban Tourismby Pádraic Gilligan, Co-founder, SoolNua Consulting Barcelona, Reputation and the DNA of Cities Mateu Hernández Maluquer, CEO of This Is Barcelona — the newly re-articulated identity of Turisme de Barcelona — has the kind of presence that makes you…
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Great Hospitality Starts with Great Quality of Life: A European Response to Rafat Ali
Read more: Great Hospitality Starts with Great Quality of Life: A European Response to Rafat Aliby Pádraic Gilligan, Co-Founder, SoolNua Consulting As founder of Skift, Rafat Ali, for many years, has been chronicling the travel and tourism sector with insider precision and sometimes outsider moral outrage, and in this latest piece, The Great American…
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“Confront the Brutal Facts (Yet Never Lose Faith)”
Read more: “Confront the Brutal Facts (Yet Never Lose Faith)”by Pádraic Gilligan, Research & Consultancy, SITE & Co-Founder, SoolNua I travelled to Athens recently to speak at a gathering of meeting and incentive travel professionals, organised by Hosts Global, one of our industry’s foremost and leading DMC consortia.…
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The Tipping Point in Destination Marketing
Read more: The Tipping Point in Destination Marketingby Pádraic Gilligan, Managing Partner, SooNua The Tipping Point In The Tipping Point, the book that catapulted Malcolm Gladwell to stardom, the author examines how some social patterns, phenomena, trends and fashions evolve from minor to major. They start as decidedly minority interests in tiny,…
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I scream, you scream, we all scream for SoolNua world ICECREAM index
Read more: I scream, you scream, we all scream for SoolNua world ICECREAM indexby Pádraic Gilligan, Managing Partner, SoolNua ICCA’s annual ranking of cities and countries according to their meetings business has become both the meetings industry standard for evaluating performance and the go-to source for governments and civic authorities when considering CapEx and…
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Destination Marketing: What’s Your Story?
Read more: Destination Marketing: What’s Your Story?by Pádraic Gilligan, Managing Director, SoolNua The rise and rise of content marketing has brought the art of storytelling right into the science of marketing. These days marketers approach new products and services in search of their underlying story…
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New Paradigms for Destination Marketing
Read more: New Paradigms for Destination Marketingby Pádraic Gilligan, Managing Partner, SoolNua It’s all about the content In his “Hacking the System” Bruce McMillan recently posted a two part blog on new paradigms in destination marketing. He highlights two new waves that Destination Marketing Organisations…
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