Montreal = Arcade Fire? / Final Night at ADMEI

by Padraic Gilligan, Vice President, Ovation Global DMC Montreal = Arcade Fire  The blizzard abated, the snow stopped falling and clear blue skies returned to Montreal. Thus I was coaxed out of the warm cosiness of the Sheraton into the streets of the city hoping to experience something of its personality, its uniqueness, its soul…. Read more »

Destination Branding a la Montreal – More Tales of ADMEI

by Padraic Gilligan, Vice President, Ovation Global DMC It’s not what I say about my brand, it’s what you say about it. The first session at most industry events features a word of welcome from the destination’s official authorities – someone from the Ministry of Tourism, the Chair of the CVB, the Mayor etc. It’s… Read more »

How to be a Canadian – Tales from ADMEI

by Padraic Gilligan, Vice President of Ovation Global DMC How to be a Canadian First, the sadness. Inside the front cover of the book, a handwritten inscription: “To our favourite non-Canadian, with love Moira”. My copy of How to be a Canadian by Will Ferguson and Ian Ferguson was given to me by the late,… Read more »

MadMen at the Rome Cavalieri

by Padraic Gilligan, Managing Partner, SoolNua Don and Betty at the Hilton Rome Most fans of Mad Men, the US TV series set in a Madison Ave Ad agency in the early 60s, will recall the Rome episode from programme’s 3rd series. Don Draper, the enigmatic creative genius of Sterling Cooper is invited by the client he… Read more »

Tying up loose ends – Live Events, Expedia, The Gathering and Jurriaen Sleijster

by Padraic Gilligan, Vice President, Industry Relations MCI and Vice President, Ovation Global DMC On Saturday I leave for Los Angeles where I’ll be attending – and blogging from – the annual conference of FICP, the Financial and Insurance Corporate Planners Association. This will be my 7th FICP conference and I am looking forward to… Read more »

IMEX America: rumours of the demise of the trade show greatly exaggerated.

by Padraic Gilligan, Vice President, Industry Relations, MCI and Vice President Ovation Global DMC In the euphoric after-glow of IMEX America Lindsay Fultz’s provocative piece on why she doesn’t attend, exhibit or sponsor trade shows and events provides a nice counter-point [access here]. Now Marketing Manager for LoveIt, an LA based technology start up (looks… Read more »

IMEX America 2012: Lessons in Tradeshow Marketing

by Padraic Gilligan, VP, Industry Relations and VP, Ovation Global DMC Redemption on the Streets of Las Vegas 4am is around the time the big clean up starts. In Las Vegas it’s also the time I rise. The Strip goes into twilight mode as night time revelers gradually de-materialise leaving space for jet-lagged Irish and the cleaners…. Read more »

Meetings and Events: How good are we at marketing ourselves?

by Padraic Gilligan, VP, Industry Relations, MCI Aisle or Window? I’m an aisle man through and through. Quick access to over-head lockers, fast track to the loo, it affords me the illusion of control in a place where, ultimately, I have zero control. For this trip I book very late and end up in a… Read more »

Building a Brand with Teddy Bears and Hugs: the Ovation Story

by Padraic Gilligan, VP, Ovation Global DMC and VP, Industry Relations, MCI How do you create demand? Previously on this blog I’ve stated that you need to know weird and wonderful people to be truly successful as a destination management company. DMC legends like Laurie Sprouse in Dallas/Fort Worth or Patrick Sullivan in NYC are… Read more »