Tag: Bruce McMillan
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Destination Marketing: What’s Your Story?
Read more: Destination Marketing: What’s Your Story?by Pádraic Gilligan, Managing Director, SoolNua The rise and rise of content marketing has brought the art of storytelling right into the science of marketing. These days marketers approach new products and services in search of their underlying story…
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New Paradigms for Destination Marketing
Read more: New Paradigms for Destination Marketingby Pádraic Gilligan, Managing Partner, SoolNua It’s all about the content In his “Hacking the System” Bruce McMillan recently posted a two part blog on new paradigms in destination marketing. He highlights two new waves that Destination Marketing Organisations…
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