Bratislava Motor City – Driving new Incentive Travel experiences

by Pádraic Gilligan, Managing Partner, SoolNua & Chief Marketing Officer, SITE Detroit – the original Motor City Car manufacturing made Detroit, Michigan into the  “Motor City” and that, in turn, thanks to Berry Gordy Jn., became “Motown”, maybe the most uplifting, life affirming pop music ever to grace the charts and our hearts. Cities, towns,… Read more »

Bratislava – Surprisingly Close, Exceptionally Smart

by Pádraic Gilligan, Managing Partner, SoolNua Following a couple of decades bringing meetings, incentives and events to destinations, @SuperGreyBeard and I are now working with these destinations, helping them identify and communicate what makes them different. To do this successfully we have to try to become insiders, immersing ourselves in the destination, getting behind the scenes, talking to a… Read more »

Meetings & Events: in search of a mission

Mission

by Pádraic Gilligan, Managing Partner, SoolNua Mission Since the advent of the digital revolution the meetings and events industry has been drowning in a sea of content. Most of this content is ephemeral, disappearing without a trace as temperatures change. Some, however, endures, like the salt that remains when heat causes the water to evaporate. Greg Oates’ thoughtful piece on… Read more »

Bratislava – accessibility | innovation | execution

by Pádraic Gilligan, Managing Partner, SoolNua Love at first sight? With Bratislava, you don’t fall in love at first sight. She’s not that kind of city. She’s a pretty city in many ways but she doesn’t use her beauty to beguile you. She’s not coquettish in the slightest and she never flirts with you at all. Bratislava… Read more »

Bratislava – 5 reasons to consider it for Meetings and Events

by Pádraic Gilligan, Managing Partner, SoolNua Reputation, Reputation, Reputation I haven’t seen the movie “Hostel” (2005) but it does for the reputation of Slovakia and its capital what “Midnight Express” (1978) does for Turkey. To add insult to injury not a single frame of the movie was actually shot in Slovakia but in the neighbouring… Read more »