
by Pádraic Gilligan, Managing Partner, SoolNua & Chief Marketing Officer, SITE Detroit – the original Motor City Car manufacturing made Detroit, Michigan into the “Motor City” and that, in turn, thanks to Berry Gordy Jn., became “Motown”, maybe the…
by Pádraic Gilligan, Managing Partner, Soolnua That MICE thing again Every time I use the term MICE to describe Business Events I feel there’s an angry torch-carrying mob about to lynch me and hang me from the highest tree.…
by Pádraic Gilligan, Managing Partner, SoolNua Following a couple of decades bringing meetings, incentives and events to destinations, @SuperGreyBeard and I are now working with these destinations, helping them identify and communicate what makes them different. To do this successfully we have to…
by Pádraic Gilligan, Managing Partner, SoolNua Mission Since the advent of the digital revolution the meetings and events industry has been drowning in a sea of content. Most of this content is ephemeral, disappearing without a trace as temperatures change. Some, however, endures, like…
by Pádraic Gilligan, Managing Partner, SoolNua Love at first sight? With Bratislava, you don’t fall in love at first sight. She’s not that kind of city. She’s a pretty city in many ways but she doesn’t use her beauty to…
by Pádraic Gilligan, Managing Partner, SoolNua Reputation, Reputation, Reputation I haven’t seen the movie “Hostel” (2005) but it does for the reputation of Slovakia and its capital what “Midnight Express” (1978) does for Turkey. To add insult to injury…
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