Should Meetings be categorised with Travel and Tourism?

by Pádraic Gilligan, Managing Partner, SoolNua James Lancaster of CAT Publications’ Association Meetings International (AMI) hates “annoying inconsistency” and “an excess of meaningless verbiage” (see his excellent recent article here). I’m with him on both counts although now I’m second guessing whether hating an “excess” of meaningless verbiage means that we both actually tolerate small amounts… Read more »

MICE in Cork – growing potential for Ireland’s 2nd city

by Pádraic Gilligan, Managing Partner, SoolNua For 50 years Avis, the car rental company, used “We try harder” as its tagline. It was a piece of brilliant disruptive marketing, fashioned under the leadership of CEO Robert Townsend, aimed at taking down Hertz, the dominant market player at the time. Instead of bland, vacuous hyperbole laying… Read more »

MICE people at AIPCO14, Limerick

by Padraic Gilligan, Managing Partner, SoolNua Passion and Energy in Limerick The Association of Irish Professional Organisers (AIPCO) made its annual assembly into a pan-MICE gathering this year and attracted almost 200 meetings and events professionals to Limerick, City of Culture. The entire event was characterised by palpable passion and energy, evidenced by the great… Read more »

Malaga – authentic Andalucian charm for Meetings and Events

by Padraic Gilligan, Managing Partner, SoolNua That I couldn’t locate a pub in downtown Malaga showing either Arsenal v Everton or Ireland v Italy was intensely frustrating. The first match was a quarter final cup clash against strong opposition and Arsenal were to score 4 glorious goals to progress to the FA cup semi-final. Ireland… Read more »

Dublin – 10 things to do off-the-beaten track

by Padraic Gilligan, Managing Partner, SoolNua Off-Beat and Off-the-Beaten Track There were quibbles following the recent Travel Bloggers [TBEX] conference in Dublin that these intrepid investigators didn’t really showcase anything new or different about the city. Their coverage tended to focus on what’s already known and loved  – Trinity, Guinness, friendly people etc – and,… Read more »

Milestones, Highlights and Lessons Learned: 20 years as a DMC

by Padraic Gilligan, Managing Partner, SoolElla Fiche bliain ag fas 20 years ago this year Patrick Delaney and I started Delaney Marketing Consultants and launched ourselves as “Ireland’s leading DMC” to the understandable annoyance of our long established competitors. Some competitors even took their chagrin to higher authorities and lodged official complaints about our promotional… Read more »

5 steps to success for Destination Management Companies

by Padraic Gilligan, Vice President, Ovation Global DMC The debate about the future of Destination Management Companies has crossed the Atlantic and has generated good commentary on the pages at MeetPie, the  excellent on-line platform of CAT Publications, publishers of Meetings and Incentive Travel magazine amongst others. In his comment there my good friend David… Read more »