Doing Meetings and Events “off-the beaten-track”

by Pádraic Gilligan, Managing Partner, SoolNua I’ve been posting most weeks at the site for over 3 years now and am thrilled to say that I’ve had north of 50,000 readers. Every so often I check the  metrics available via WordPress (the platform on which it sits) and I’m always amazed by what I see there: the… Read more »

Destination Marketing – it’s really about the people

by Pádraic Gilligan, Managing Partner, SoolNua In our work with the Slovenian Convention Bureau we are currently focusing on the brand value proposition for meetings and events taking our starting point from content created by Spirit Slovenia, the organisation with responsibility for the nation brand and the excellent “I Love Slovenia” campaign. While accepting that… Read more »