IMEX America 2012: Lessons in Tradeshow Marketing

by Padraic Gilligan, VP, Industry Relations and VP, Ovation Global DMC Redemption on the Streets of Las Vegas 4am is around the time the big clean up starts. In Las Vegas it’s also the time I rise. The Strip goes into twilight mode as night time revelers gradually de-materialise leaving space for jet-lagged Irish and the cleaners…. Read more »

Back in Las Vegas – IMEX12: the prelude

by Padraic Gilligan, Vice President, Industry Relations, MCI and Vice President, Ovation Global DMC I start getting into the mood for Las Vegas when I see archive footage on BBC4 of The Steve Gibbons Band performing their one-hit-wonder “Tulane”. Neither the band nor the title of the song has any connection with Las Vegas so… Read more »

Building a Brand with Teddy Bears and Hugs: the Ovation Story

by Padraic Gilligan, VP, Ovation Global DMC and VP, Industry Relations, MCI How do you create demand? Previously on this blog I’ve stated that you need to know weird and wonderful people to be truly successful as a destination management company. DMC legends like Laurie Sprouse in Dallas/Fort Worth or Patrick Sullivan in NYC are… Read more »

24 Hours in Rome – Part 1

by Padraic Gilligan, VP, Industry Relations, MCI and VP, Ovation Global DMC At break of dawn 04:55 Alarm goes off.  To avoid subconscious and ill-advised use of the snooze facility it has been placed far from the bed. It’s an ugly sound. I fall out of bed and snap it off. I head for the… Read more »