by Padraic Gilligan, Vice President, Industry Relations, MCI and Vice President Ovation Global DMC In the euphoric after-glow of IMEX America Lindsay Fultz’s provocative piece on why she doesn’t attend, exhibit or sponsor trade shows and events provides a nice counter-point [access here]. Now Marketing Manager for LoveIt, an LA based technology start up (looks… Read more »
Posts Tagged: Ovation Bear
IMEX America 2012: Lessons in Tradeshow Marketing
by Padraic Gilligan, VP, Industry Relations and VP, Ovation Global DMC Redemption on the Streets of Las Vegas 4am is around the time the big clean up starts. In Las Vegas it’s also the time I rise. The Strip goes into twilight mode as night time revelers gradually de-materialise leaving space for jet-lagged Irish and the cleaners…. Read more »
Back in Las Vegas – IMEX12: the prelude
by Padraic Gilligan, Vice President, Industry Relations, MCI and Vice President, Ovation Global DMC I start getting into the mood for Las Vegas when I see archive footage on BBC4 of The Steve Gibbons Band performing their one-hit-wonder “Tulane”. Neither the band nor the title of the song has any connection with Las Vegas so… Read more »
Meetings and Events: How good are we at marketing ourselves?
by Padraic Gilligan, VP, Industry Relations, MCI Aisle or Window? I’m an aisle man through and through. Quick access to over-head lockers, fast track to the loo, it affords me the illusion of control in a place where, ultimately, I have zero control. For this trip I book very late and end up in a… Read more »
Building a Brand with Teddy Bears and Hugs: the Ovation Story
by Padraic Gilligan, VP, Ovation Global DMC and VP, Industry Relations, MCI How do you create demand? Previously on this blog I’ve stated that you need to know weird and wonderful people to be truly successful as a destination management company. DMC legends like Laurie Sprouse in Dallas/Fort Worth or Patrick Sullivan in NYC are… Read more »