IMEX America 2012: Lessons in Tradeshow Marketing

by Padraic Gilligan, VP, Industry Relations and VP, Ovation Global DMC Redemption on the Streets of Las Vegas 4am is around the time the big clean up starts. In Las Vegas it’s also the time I rise. The Strip goes into twilight mode as night time revelers gradually de-materialise leaving space for jet-lagged Irish and the cleaners…. Read more »

Meetings and Events: How good are we at marketing ourselves?

by Padraic Gilligan, VP, Industry Relations, MCI Aisle or Window? I’m an aisle man through and through. Quick access to over-head lockers, fast track to the loo, it affords me the illusion of control in a place where, ultimately, I have zero control. For this trip I book very late and end up in a… Read more »