The Sharing Economy and The Meetings Industry

by Pádraic Gilligan, Managing Partner, SoolNua Sharing Economy? I think the term “Sharing Economy” to categorise the activity of the likes of Uber and Airbnb is actually a misnomer. If I “share” something the implication is that I do so without expectation of financial or other reward and this type of activity has been on-going for… Read more »

IMEX – now is the time to prepare

by Pádraic Gilligan, Managing Partner, SoolNua 80 68 days to IMEX In January the IMEX marketing team launched a super-bright campaign inspired by Jules Verne’s famous book Around the World in 80 Days. Starting in Norway, the US, Malaysia and Southern Africa, 4 colour-coded diaries have started to wind their ways  to Frankfurt, Germany with… Read more »