IMEX Las Vegas – the Festivalisation of Exhibitions.

by Pádraic Gilligan, Managing Partner, SoolNua In an early January post on Skift, Greg Oates talks about convergence as a key trend for the meetings industry for 2017 and, in particular, about the “festivalisation” of meetings and events as attendees seek both education and entertainment from the overall experience.  I thought of this as I… Read more »

Hey MeetPie – don’t bite the hand that feeds!

by Pádraic Gilligan, Managing Partner, SoolNua I have had occasion already to engage in on-line debate with James Lancaster, a member of the team at CAT publications and editor of their magazine, Association Meetings International. He’s relatively new to our industry but brings us a fresh perspective and some great writing. Last week James posted a… Read more »

IMEX America: rumours of the demise of the trade show greatly exaggerated.

by Padraic Gilligan, Vice President, Industry Relations, MCI and Vice President Ovation Global DMC In the euphoric after-glow of IMEX America Lindsay Fultz’s provocative piece on why she doesn’t attend, exhibit or sponsor trade shows and events provides a nice counter-point [access here]. Now Marketing Manager for LoveIt, an LA based technology start up (looks… Read more »

IMEX America 2012: Lessons in Tradeshow Marketing

by Padraic Gilligan, VP, Industry Relations and VP, Ovation Global DMC Redemption on the Streets of Las Vegas 4am is around the time the big clean up starts. In Las Vegas it’s also the time I rise. The Strip goes into twilight mode as night time revelers gradually de-materialise leaving space for jet-lagged Irish and the cleaners…. Read more »