Destination Dublin

by Pádraic Gilligan, Managing Partner, SoolNua This week the SoolNua team attended a highly impressive, compelling presentation organised by Ireland’s national tourism development authority, Fáilte Ireland. Aimed at the movers and shakers in leisure and business tourism in the greater Dublin area, we got a report card on past progress (lots of A+s), a survey on… Read more »

How to run a brilliant fam trip – lessons from Ireland

by Pádraic Gilligan, Managing Partner, SoolNua A recent survey of meeting planners by Development Counsellors International (DCI) on destination selection highlights some very interesting trends. Somewhat counter-intuitively, social media is regarded as unimportant while email is ranked as the favoured  channel for communication. Of interest in the context of this post, however, are the 90% of respondents… Read more »

Destination Marketing: What’s Your Story?

by Pádraic Gilligan, Managing Director, SoolNua The rise and rise of content marketing has brought the art of storytelling  right into the science of marketing. These days marketers approach new products and services in search of their underlying story more than their features and benefits. Naturally this has extended to destination marketing and it’s causing… Read more »

What do travel bloggers think of Ireland? TBEX Dublin

by Padraic Gilligan, Vice President, Ovation Global DMC TBEX, Dublin Technology, the internet and digital platforms have systematically altered the business tourism landscape as dramatically as the recent emergence of luxury destinations like Dubai and Abu Dhabi in locations where 30 years ago there were only sand dunes. These radical changes were brought home to… Read more »