MICE in Cork – growing potential for Ireland’s 2nd city

by Pádraic Gilligan, Managing Partner, SoolNua For 50 years Avis, the car rental company, used “We try harder” as its tagline. It was a piece of brilliant disruptive marketing, fashioned under the leadership of CEO Robert Townsend, aimed at taking down Hertz, the dominant market player at the time. Instead of bland, vacuous hyperbole laying… Read more »

MICE people at AIPCO14, Limerick

by Padraic Gilligan, Managing Partner, SoolNua Passion and Energy in Limerick The Association of Irish Professional Organisers (AIPCO) made its annual assembly into a pan-MICE gathering this year and attracted almost 200 meetings and events professionals to Limerick, City of Culture. The entire event was characterised by palpable passion and energy, evidenced by the great… Read more »

Are airlines and hotels really listening on Social Media?

by Padraic Gilligan, Managing Partner, SoolNua For those of us who travel for a living, access to Social Media platforms like Facebook, Twitter, Pinterest and Trip Advisor has become almost as essential as carrying multiple credit cards. If you’re in the meetings and events industry then social media become even more crucial because the content… Read more »

48 hours in London – beyond the tourist trails

by Padraic Gilligan, Managing Partner, SoolNua An unusual trip This was an unusual trip. 2 nights R&R at an iconic hotel in Knightsbridge, the delectable delights of London available on your doorstep, followed by a night with your daughter in remote suburbia, several tube stops, a commuter train and a car journey from the excitement. In… Read more »

Can DMCs protect their intellectual property? ADMEI14

by Padraic Gilligan, Managing Partner, SoolElla The best laid plans of MICE and men… I should be writing this blog post from Washington DC where the Association of Destination Management Executives International (ADMEI) is holding its annual conference. However, severe weather on East Coast USA caused my plans to be abandoned – having reached Boston… Read more »

Dublin – 10 things to do off-the-beaten track

by Padraic Gilligan, Managing Partner, SoolNua Off-Beat and Off-the-Beaten Track There were quibbles following the recent Travel Bloggers [TBEX] conference in Dublin that these intrepid investigators didn’t really showcase anything new or different about the city. Their coverage tended to focus on what’s already known and loved  – Trinity, Guinness, friendly people etc – and,… Read more »

Milestones, Highlights and Lessons Learned: 20 years as a DMC

by Padraic Gilligan, Managing Partner, SoolElla Fiche bliain ag fas 20 years ago this year Patrick Delaney and I started Delaney Marketing Consultants and launched ourselves as “Ireland’s leading DMC” to the understandable annoyance of our long established competitors. Some competitors even took their chagrin to higher authorities and lodged official complaints about our promotional… Read more »