MICE in Cork – growing potential for Ireland’s 2nd city

by Pádraic Gilligan, Managing Partner, SoolNua For 50 years Avis, the car rental company, used “We try harder” as its tagline. It was a piece of brilliant disruptive marketing, fashioned under the leadership of CEO Robert Townsend, aimed at taking down Hertz, the dominant market player at the time. Instead of bland, vacuous hyperbole laying… Read more »

MICE people at AIPCO14, Limerick

by Padraic Gilligan, Managing Partner, SoolNua Passion and Energy in Limerick The Association of Irish Professional Organisers (AIPCO) made its annual assembly into a pan-MICE gathering this year and attracted almost 200 meetings and events professionals to Limerick, City of Culture. The entire event was characterised by palpable passion and energy, evidenced by the great… Read more »

Malaga – authentic Andalucian charm for Meetings and Events

by Padraic Gilligan, Managing Partner, SoolNua That I couldn’t locate a pub in downtown Malaga showing either Arsenal v Everton or Ireland v Italy was intensely frustrating. The first match was a quarter final cup clash against strong opposition and Arsenal were to score 4 glorious goals to progress to the FA cup semi-final. Ireland… Read more »

MICE in Belfast – but in a good way!

by Padraic Gilligan, Managing Partner, SoolNua Destination MICE  Despite changing demographics and new generational preferences the filter for destination selection still pivots around crucial infrastructural categories like hotel, formal and informal venues and unique destination experiences. I recently re-visited Belfast and was hugely impressed by how far it has come as a MICE destination in… Read more »

Can DMCs protect their intellectual property? ADMEI14

by Padraic Gilligan, Managing Partner, SoolElla The best laid plans of MICE and men… I should be writing this blog post from Washington DC where the Association of Destination Management Executives International (ADMEI) is holding its annual conference. However, severe weather on East Coast USA caused my plans to be abandoned – having reached Boston… Read more »

Dublin – 10 things to do off-the-beaten track

by Padraic Gilligan, Managing Partner, SoolNua Off-Beat and Off-the-Beaten Track There were quibbles following the recent Travel Bloggers [TBEX] conference in Dublin that these intrepid investigators didn’t really showcase anything new or different about the city. Their coverage tended to focus on what’s already known and loved  – Trinity, Guinness, friendly people etc – and,… Read more »