Why you shouldn’t use Social Media

Pádraic Gilligan, Managing Partner, SoolNua A new service from SoolNua In addition to our core advisory business, SoolNua has recently started to offer Social Media as an actual product / service offering. This has come about because we discovered that many of our customers, irrespective of the size of their organisation, didn’t have an internal… Read more »

Destination Marketing – what are your symbolic actions?

by Pádraic Gilligan, Managing Partner, SoolNua Marketing Ltd Symbolic Actions? You’re well up Coomakista on the Ring of Kerry Charity Cycle when the vista suddenly opens up and you see the slow, slinking shapes high above you, pushing manfully against a nasty headwind on the final metres of the 3% climb. You’ve done about 4km… Read more »

So what does SoolNua do?

by Pádraic Gilligan, Managing Partner, SoolNua All’s changed… Regular readers of this blog will have noticed how its byline and biography have changed. They used to say that I was Vice President of Industry Relations at MCI and Managing Director at Ovation Global DMC. About 15 months ago this changed to Managing Partner at SoolNua. When… Read more »

Destination Marketing: What’s Your Story?

by Pádraic Gilligan, Managing Director, SoolNua The rise and rise of content marketing has brought the art of storytelling  right into the science of marketing. These days marketers approach new products and services in search of their underlying story more than their features and benefits. Naturally this has extended to destination marketing and it’s causing… Read more »

New Paradigms for Destination Marketing

by Pádraic Gilligan, Managing Partner, SoolNua It’s all about the content In his “Hacking the System” Bruce McMillan recently posted a two part blog  on new paradigms in destination marketing. He highlights two new waves that Destination Marketing Organisations (DMOs) – and, indeed, any other public or private sector enterprise involved in Place Branding –… Read more »