So what does SoolNua do?

by Pádraic Gilligan, Managing Partner, SoolNua All’s changed… Regular readers of this blog will have noticed how its byline and biography have changed. They used to say that I was Vice President of Industry Relations at MCI and Managing Director at Ovation Global DMC. About 15 months ago this changed to Managing Partner at SoolNua. When… Read more »

Destination Marketing: What’s Your Story?

by Pádraic Gilligan, Managing Director, SoolNua The rise and rise of content marketing has brought the art of storytelling  right into the science of marketing. These days marketers approach new products and services in search of their underlying story more than their features and benefits. Naturally this has extended to destination marketing and it’s causing… Read more »

New Paradigms for Destination Marketing

by Pádraic Gilligan, Managing Partner, SoolNua It’s all about the content In his “Hacking the System” Bruce McMillan recently posted a two part blog  on new paradigms in destination marketing. He highlights two new waves that Destination Marketing Organisations (DMOs) – and, indeed, any other public or private sector enterprise involved in Place Branding –… Read more »

Competitive Advantage for DMCs

by Pádraic Gilligan, Managing Partner, SoolNua A new business model? My industry friend Dries Jacobus, Managing Director Borealis Incentives, Belgium posed the following question recently on the ADMEI Linkedin Group As a DMC in Belgium (where taxes on labour are high, so staff is expensive) clients very often re-negotiate the staff cost. Sometimes down to… Read more »

Why Aer Lingus needs a Teddy Bear Strategy

by Pádraic Gilligan, Managing Partner, SoolNua The awesome power of brands Volumes have been written about the emotional power of brands but brands connected with national identity can often go deeper, insinuating themselves, almost, into our very DNA. These brands can become powerful symbols and signifiers across the full spectrum of our humanity, connecting us… Read more »

Should the maids be tipped at Marriott?

by Padraic Gilligan, Managing Partner at SoolNua Downtown San Francisco “You want to take the Cable Car?” he asked with breezy friendliness. We welcomed his intervention having struggled to understand how the iconic San Francisco system worked. He explained what to do, genuinely delighting us with his helpfulness. But then the hand went out: “We… Read more »

Hey MeetPie – don’t bite the hand that feeds!

by Pádraic Gilligan, Managing Partner, SoolNua I have had occasion already to engage in on-line debate with James Lancaster, a member of the team at CAT publications and editor of their magazine, Association Meetings International. He’s relatively new to our industry but brings us a fresh perspective and some great writing. Last week James posted a… Read more »