Destination Dublin

by Pádraic Gilligan, Managing Partner, SoolNua This week the SoolNua team attended a highly impressive, compelling presentation organised by Ireland’s national tourism development authority, Fáilte Ireland. Aimed at the movers and shakers in leisure and business tourism in the greater Dublin area, we got a report card on past progress (lots of A+s), a survey on… Read more »

Web Summit – final thoughts

by Pádraic Gilligan, Managing Partner, SoolNua Brevitur omnia transeunt Since late yesterday evening the extensive temporary infrastructure erected at the Royal Dublin Society (RDS) to support the Web Summit has been coming down to be replaced by still more extensive temporary infrastructure,  this time in support of Metropolis, a two day music festival happening at… Read more »

The Ying and the Yang of the Meetings Industry – Part 1

Interview with Gorazd Čad The SoolNua team has known Gorazd Čad for many years. He’s a true believer and meetings industry legend who has been leading the conversation in the Central and South East Europe region  around the business value of meetings and events. He’s also the owner and publisher of Kongres Magazine, a MICE periodical with… Read more »

Reflections on the Web Summit leaving Dublin – “It’s not you, it’s me!”

by Pádraic Gilligan, Managing Partner, SoolNua Stuck like Glue It never happened to me – I’ve been stuck like glue to Rita Smyth since I was 19 – but others tell me that relationship break-ups often end with a statement supposed to fill the jilted party with reassurance “it’s not you, it’s me”, meaning “you haven’t… Read more »

Why you shouldn’t use Social Media

Pádraic Gilligan, Managing Partner, SoolNua A new service from SoolNua In addition to our core advisory business, SoolNua has recently started to offer Social Media as an actual product / service offering. This has come about because we discovered that many of our customers, irrespective of the size of their organisation, didn’t have an internal… Read more »

Destination Marketing – what are your symbolic actions?

by Pádraic Gilligan, Managing Partner, SoolNua Marketing Ltd Symbolic Actions? You’re well up Coomakista on the Ring of Kerry Charity Cycle when the vista suddenly opens up and you see the slow, slinking shapes high above you, pushing manfully against a nasty headwind on the final metres of the 3% climb. You’ve done about 4km… Read more »