Influencer Marketing in the Meetings & Events Industry

by Pádraic Gilligan, Managing Partner, SoolNua Earlier this week the excellent Irina Trofimovskaya aka The MICE Blog posted a long-form, thoughtful piece on Influencer Marketing in the MICE Industry. Towards the end of a well reasoned article she sets out a suggested fee structure that “influencers” might charge clients. This  prompted me to tweet:  … Read more »

Will small cities rise on ICCA rankings in the future?

by Pádraic Gilligan, Managing Partner, Small Cities Simon Kuper published an interesting piece in last weekend’s Financial Times magazine (10 / 11 June 2017) that has resonance for the Destination Marketing sector. Entitled “Small cities, big ideas” Kuper’s article channels a plethora of recent reports, surveys and rankings to back up his contention that “the… Read more »

DMO or DDMMO – What’s next for Destination Marketing Organisations?

by Pádraic Gilligan, Managing Partner, SoolNua Changes Recent posts on this site have highlighted the seismic changes across the Meetings and Events Industry with reference to the agency or intermediary sector and, particularly, Destination Management Companies (DMCs). However, the Destination Marketing sector has also been subjected to the “slings and arrows of outrageous fortune”, under-going… Read more »

PCOs and DMCs: is there room for two agencies on the supply chain?

by Pádraic Gilligan, Managing Partner, SoolNua Following months of relative calm, fractious chatter regarding the value of Destination Management Companies / Consultants (DMCs) has rendered the waters of our industry choppy and turbulent again. This chatter has followed the publication of a White Paper on the relationship between Core PCOs travelling with Association clients from… Read more »

Luxury & Incentive Travel – together forever like love & marriage?

by Pádraic Gilligan, Managing Partner, SoolNua Incentive travel, chief amongst the four elements that comprise MICE (meetings, incentives, conferences, events) has traditionally been synonymous with luxury. This has been the case for decades. It stemmed from a shared word cloud that included such terms as exclusive, expensive, elite and extraordinary. Add in extravagant, opulent and… Read more »

Why ROI for meetings, incentives, exhibitions and events is a waste of time

by Pádraic Gilligan, Managing Partner, SoolNua Today @Supergreybeard and I spoke with two corporate meeting and event planners about return on investment aka ROI. It was a fascinating conversation with two highly experienced professionals from global organisations. By the end of the telephone conversation, however, I knew we were no further down the line with ROI today than… Read more »

The Professional Conference Organiser (PCO) in the Twenty First Century

by Pádraic Gilligan, Managing Partner, SoolNua I’ve written extensively on this blog about Destination Management Companies (DMCs) and how the business model for DMCs has been changing almost as fast as governments in Italy and policies in the Trump Administration. Over the past while @Supergreybeard and I have been thinking about the related, adjacent world… Read more »