Albums of the Year 2017 and a short essay on the delights of vinyl

by Pádraic Gilligan, Managing Director, SoolNua The Delights of Vinyl Two years ago I received a turntable for my birthday. It took me back 30 years as I re-indulged in the almost forgotten carnal delights of handling long playing records – the visual excitement of the artwork, the cerebral pleasure of the layers of information… Read more »

In Memoriam: Paul Flackett & Jane Schuldt, giants of the incentive industry

by Pádraic Gilligan, Managing Partner, SoolNua In his poetic masterpiece The Waste Land, T.S. Eliot writes “April is the cruellest month …”. For the incentive industry and SITE, in particular, we might re-phrase Eliot’s words and say “2017 was the cruellest year” for this year we lost two shining lights, Jane Schuldt and Paul Flackett,… Read more »

Social Media – the unanswered questions for #eventprofs

by Pádraic Gilligan, Managing Partner, SoolNua My SoolNua colleague @AoifeMcCrum and I co-presented at ibtmWorld in Barcelona this week on the  “hardy annual” topic of Social Media. We were exceedingly grateful to the wonderful crowd that showed up at 16:45 – the dreaded graveyard slot – for an hour on Social Media and its impact… Read more »

Real hospitality: It’s all about culture and values

by Pádraic Gilligan, Managing Partner, SoolNua Debits and Credits I attended an event in my hometown recently that resonated perfectly with an on-going preoccupation of mine (and that of @Supergreybeard) and that’s workplace culture. I guess we’re at that stage in our careers when you do the Math, look at the credits and debits, ask… Read more »

Influencer Marketing in the Meetings & Events Industry

by Pádraic Gilligan, Managing Partner, SoolNua Earlier this week the excellent Irina Trofimovskaya aka The MICE Blog posted a long-form, thoughtful piece on Influencer Marketing in the MICE Industry. Towards the end of a well reasoned article she sets out a suggested fee structure that “influencers” might charge clients. This  prompted me to tweet:  … Read more »

Will small cities rise on ICCA rankings in the future?

by Pádraic Gilligan, Managing Partner, Small Cities Simon Kuper published an interesting piece in last weekend’s Financial Times magazine (10 / 11 June 2017) that has resonance for the Destination Marketing sector. Entitled “Small cities, big ideas” Kuper’s article channels a plethora of recent reports, surveys and rankings to back up his contention that “the… Read more »

DMO or DDMMO – What’s next for Destination Marketing Organisations?

by Pádraic Gilligan, Managing Partner, SoolNua Changes Recent posts on this site have highlighted the seismic changes across the Meetings and Events Industry with reference to the agency or intermediary sector and, particularly, Destination Management Companies (DMCs). However, the Destination Marketing sector has also been subjected to the “slings and arrows of outrageous fortune”, under-going… Read more »