Belfast – an overnight MICE success after 20 years

by Pádraic Gilligan, Managing Partner, SoolNua [THIS IS PART ONE OF A TWO PART BLOG ON BELFAST] Throughout our years with Ovation and MCI and now with SoolNua, Patrick and I have spoken at MICE events about destination selection or why certain destinations are so popular for meetings, incentives, conferences and events. While random subjectivity… Read more »

Dublin for incentives – how to do a great site inspection

by Pádraic Gilligan, Managing Partner, SoolNua I remember that Summer in Dublin … It was a warm 22 degrees and the mid morning streets of Dublin were bathed in bright July sunshine. Our pop-up café culture was already in full swing, the pavements crammed with  cool people drinking all sorts of coffees and coloured juices… Read more »

New Orleans – a heart and soul for meetings and incentives

by Pádraic Gilligan, Managing Partner, SoolNua Frisson of Excitement The French Quarter was largely unaffected when Hurricane Katrina caused Armageddon-like devastation in New Orleans in 2005. So on the first morning, as my colleague Aoife and I ambled around on a jet-lagged pre-dawn stroll, it was just as I remembered it from way back. The… Read more »

MICE in Cork – growing potential for Ireland’s 2nd city

by Pádraic Gilligan, Managing Partner, SoolNua For 50 years Avis, the car rental company, used “We try harder” as its tagline. It was a piece of brilliant disruptive marketing, fashioned under the leadership of CEO Robert Townsend, aimed at taking down Hertz, the dominant market player at the time. Instead of bland, vacuous hyperbole laying… Read more »

Ireland: Food Nation

by Padraic Gilligan, Managing Partner, SoolNua Collective Confusion Ireland’s historical relationship with food has tended to be problematical. Our DNA has tended to be encoded with vague, indistinct memories of famine and fasting leaving us collectively confused about the purpose and meaning of food in our lives. We were less unsure, mind you, about our… Read more »