Bratislava – accessibility | innovation | execution

by Pádraic Gilligan, Managing Partner, SoolNua Love at first sight? With Bratislava, you don’t fall in love at first sight. She’s not that kind of city. She’s a pretty city in many ways but she doesn’t use her beauty to beguile you. She’s not coquettish in the slightest and she never flirts with you at all. Bratislava… Read more »

London in December

by Pádraic Gilligan, Managing Partner, SoolNua So the last plane ride of 2015 was atypical. It was a super-short hop, skip and jump leisure / pleasure trip to London with Rita to visit our daughter and son-in-law. But it was another opportunity to experience one of the world’s great cities as a simple visitor, unencumbered… Read more »

24 Hours in Zagreb and The Museum of Broken Relationships

by Pádraic Gilligan, Managing Partner, SoolNua Rise up again Twenty years ago last month, after almost 5 years of fighting, hostilities with Serbia came to an end and Croatia started to live and breathe as an independent, sovereign nation. Somewhere in the recesses of my mind there are vivid memories of devastating news reports of Dubrovnik… Read more »

Playa del Carmen hosts SITE

by Pádraic Gilligan, Managing Partner, SoolNua The Mexican government has always understood the special appeal of Business Tourism or MICE (meetings, incentives, conferences, events) for its regionality, seasonality and high yield characteristics. Thus side by side with the mass market leisure resorts in Cancun they encouraged high-end developments so you’ll find amazing 5 star luxury… Read more »

Marrakech: a walk on the wild side

by Pádraic Gilligan, Managing Partner, SoolNua Lasting First Impressions It’s such a huge pity your access to the destination is bookended by nonsensical bureaucracy. There are long lines at passport control on arrival and even longer lines at passport control on departure too. In fact you’re lucky to make your flight at all despite checking in… Read more »

Destination Marketing – it’s really about the people

by Pádraic Gilligan, Managing Partner, SoolNua In our work with the Slovenian Convention Bureau we are currently focusing on the brand value proposition for meetings and events taking our starting point from content created by Spirit Slovenia, the organisation with responsibility for the nation brand and the excellent “I Love Slovenia” campaign. While accepting that… Read more »