The True Value of Meetings – UNWTO Report 2014

Posted by & filed under Meeting Matters.

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by Pádraic Gilligan, Managing Partner, SoolNua The United Nations World Tourism Organisation (UNWTO) is just over 10 years in existence. Headquartered in Madrid, Spain it publishes a comprehensive annual report on tourism as well as occasional reports on specific segments, sectors and geographies of the broader tourism industry. It’s recent report (March 2014) on The… Read more »

Excellence in Destination Marketing – Lessons from Iceland and Ireland

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by Pádraic Gilligan, Managing Partner, SoolNua Iceland and Ireland have a whole lot more in common than the 6 vowels and consonants they share. They’re both islands in the northern hemisphere. They both have reputations as great places to party. They have both experienced recent economic meltdowns and recovered, or are recovering. They both produce… Read more »

DMCs – New Models for the Future?

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by Padraic Gilligan, Managing Partner, SoolNua Since this blog began over two years ago I’ve posted a number of times on the evolving world of DMCs. These posts were then gathered together using the excellent Publicate and posted with the title “How important are DMC’s in today’s marketplace?” on the Site Global Linkedin Group. I’m… Read more »

MICE people at AIPCO14, Limerick

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by Padraic Gilligan, Managing Partner, SoolNua Passion and Energy in Limerick The Association of Irish Professional Organisers (AIPCO) made its annual assembly into a pan-MICE gathering this year and attracted almost 200 meetings and events professionals to Limerick, City of Culture. The entire event was characterised by palpable passion and energy, evidenced by the great… Read more »

Malaga – authentic Andalucian charm for Meetings and Events

Posted by & filed under Destinations.

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by Padraic Gilligan, Managing Partner, SoolNua That I couldn’t locate a pub in downtown Malaga showing either Arsenal v Everton or Ireland v Italy was intensely frustrating. The first match was a quarter final cup clash against strong opposition and Arsenal were to score 4 glorious goals to progress to the FA cup semi-final. Ireland… Read more »

Social Media, Hotels and how Crowne Plaza Copenhagen does it

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by Padraic Gilligan, Managing Partner, SoolNua I posted a couple of weeks ago on my personal experiences with travel and hospitality brands and how they use social media channels to connect with their customers. You see their avatars on your Twitter feed and notice their ads on Facebook but, I asked, are airlines and hotels… Read more »

MICE in Belfast – but in a good way!

Posted by & filed under Destinations.

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by Padraic Gilligan, Managing Partner, SoolNua Destination MICE  Despite changing demographics and new generational preferences the filter for destination selection still pivots around crucial infrastructural categories like hotel, formal and informal venues and unique destination experiences. I recently re-visited Belfast and was hugely impressed by how far it has come as a MICE destination in… Read more »

Are airlines and hotels really listening on Social Media?

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by Padraic Gilligan, Managing Partner, SoolNua For those of us who travel for a living, access to Social Media platforms like Facebook, Twitter, Pinterest and Trip Advisor has become almost as essential as carrying multiple credit cards. If you’re in the meetings and events industry then social media become even more crucial because the content… Read more »