Destination Marketing: What’s Your Story?

Posted by & filed under Viewpoints.

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by Pádraic Gilligan, Managing Director, SoolNua The rise and rise of content marketing has brought the art of storytelling  right into the science of marketing. These days marketers approach new products and services in search of their underlying story more than their features and benefits. Naturally this has extended to destination marketing and it’s causing… Read more »

Slovenia’s Splendid Isolation?

Posted by & filed under Destinations.

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by Pádraic Gilligan, Managing Partner, SoolNua The more I travel the more I realise how much a nation’s past constantly informs its present. Some countries more than others – either out of economic necessity, human curiosity, plain colonial greed or evangelical zeal – have tended to look beyond their own borders and set sail for… Read more »

Innovation in the Meetings Industry: Firmdale and Sundial

Posted by & filed under Meeting Matters.

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by Pádraic Gilligan, Managing Partner, SoolNua Scale The sheer scale of London as a destination makes it the perfect crucible for trying out new ideas and concepts in hospitality and MICE. Consequently it’s a rich source of inspiration for those of us, like Patrick and me, whose livelihood is derived from dispensing advice to destinations,… Read more »

Conducting a Good Site Inspection: it’s no joke!

Posted by & filed under Meeting Matters.

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by Pádraic Gilligan, Managing Partner, SoolNua An oldie but goldie … Most of us in the industry know the site inspection joke about the meeting planner who, due to over-crowding in heaven, is given the chance to check out hell too. When she visits hell it’s party time – all designer bling, adult beverages, hot… Read more »

Meetings and Events: who’s really doing it differently?

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by Pádraic Gilligan, Managing Partner, SoolNua The proliferation of content The extraordinary proliferation of easily accessible content for meetings professionals makes it harder, rather than easier, to keep up to date with news and trends. You’re so overwhelmed by the sheer breath and depth of available data that you’re often caught, motionless, like a deer… Read more »

Meaningful, Memorable, Motivational: Dubai for Incentives

Posted by & filed under Destinations.

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by Pádraic Gilligan, Managing Partner, SoolNua Sunset in the desert I was caught in the gaping gap between deep philosophical ponderings, practical commercial considerations and the overwhelming beauty of the moment. I couldn’t get W.B. Yeats’s apocalyptic poem out of my mind as I watched the bearded falconer spin his bait with ever-increasing speed in… Read more »

Prove it! Why we need organisations like the Site Foundation

Posted by & filed under Meeting Matters.

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by Pádraic Gilligan, Managing Partner, SoolNua From hands-on execution to hands-off strategy Following decades as a DMC and MICE agency, Patrick Delaney and I are now working as consultants / advisors on meetings, incentives, conferences and events under our new brand, SoolNua. In a short time we’ve moved from hands-on execution to hands-off strategy. We’ve… Read more »

New Paradigms for Destination Marketing

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by Pádraic Gilligan, Managing Partner, SoolNua It’s all about the content In his “Hacking the System” Bruce McMillan recently posted a two part blog  on new paradigms in destination marketing. He highlights two new waves that Destination Marketing Organisations (DMOs) – and, indeed, any other public or private sector enterprise involved in Place Branding –… Read more »

Ljubljana = Prague + Vienna with a little Venice on the side?

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by Pádraic Gilligan, Managing Partner, SoolNua Perfect for Culturally Curious + Social Energisers During the MCI / Ovation years Patrick and I were privileged to work on the annual conference of a Professional Association in Ireland. We helped to stage this event all over Europe but usually in tier two or tier three destinations like… Read more »

Dublin – more roads less travelled

Posted by & filed under Destinations.

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by Pádraic Gilligan, Managing Partner, SoolNua Under the gloomy skies of a stormy January I was thinking about Louis MacNeice’s poem “Dublin”. Written in 1939, with Europe on the brink of war and Ireland as a nation barely standing on its hind legs, it’s not surprising that MacNeice saw Ireland’s capital shrouded in grey: Grey… Read more »