Destination Marketing – it’s really about the people

Posted by & filed under Destinations.

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by Pádraic Gilligan, Managing Partner, SoolNua In our work with the Slovenian Convention Bureau we are currently focusing on the brand value proposition for meetings and events taking our starting point from content created by Spirit Slovenia, the organisation with responsibility for the nation brand and the excellent “I Love Slovenia” campaign. While accepting that… Read more »

Why you shouldn’t use Social Media

Posted by & filed under Viewpoints.

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Pádraic Gilligan, Managing Partner, SoolNua A new service from SoolNua In addition to our core advisory business, SoolNua has recently started to offer Social Media as an actual product / service offering. This has come about because we discovered that many of our customers, irrespective of the size of their organisation, didn’t have an internal… Read more »

How Skellig Michael evokes the brutality of travel

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by Pádraic Gilligan, Managing Partner, SoolNua Sea Sick Legend To compare my reluctance to undertake the 11km voyage to Skellig Michael to that of an 8th century monk,  is, admittedly, far fetched and churlish. My apprehension, after all, was due to a simple physiological lacking on my part: I suffer acute motion sickness and the… Read more »

Choose a job you love. You’ll never work a day in your life

Posted by & filed under Viewpoints.

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by Pádraic Gilligan, Managing Partner, SoolNua I love my job This morning on Twitter someone tweeted a statement that happily has applied to me ever since Gerry Duffy gave me my first job as a 14 year old in Deveney’s Off Licence in Terenure in 1974: Choose a job you love and you’ll never work a… Read more »

I scream, you scream, we all scream for SoolNua world ICECREAM index

Posted by & filed under Meeting Matters.

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by Pádraic Gilligan, Managing Partner, SoolNua ICCA’s annual ranking of cities and countries according to their meetings business has become both the meetings industry standard for evaluating performance and the go-to source for governments and civic authorities when considering CapEx and other investment in congress tourism. We’re proud members and enthusiastic supporters of ICCA but we believe… Read more »

Creating Immersive Meetings Experiences with #EventTech

Posted by & filed under Meeting Matters.

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by Juraj Holub, Marketing Manager, Sli.do Challenge Organized by IMEX, Exclusively Corporate is the dedicated education and networking event specifically for corporate meeting and event planners. For the IMEX 2015 edition, over 80 corporate executives gathered to participate in interactive sessions to expand their knowledge of organizing business meetings. Advocating the importance of interaction at meetings, Exclusively Corporate @IMEX… Read more »

Destination Marketing – what are your symbolic actions?

Posted by & filed under Viewpoints.

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by Pádraic Gilligan, Managing Partner, SoolNua Marketing Ltd Symbolic Actions? You’re well up Coomakista on the Ring of Kerry Charity Cycle when the vista suddenly opens up and you see the slow, slinking shapes high above you, pushing manfully against a nasty headwind on the final metres of the 3% climb. You’ve done about 4km… Read more »

Washington DC – where to stay, go and eat

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by Pádraic Gilligan, Managing Partner, SoolNua DC Cool Despite the din of traffic on the circle, the boundless exuberance of Vivaldi filled the air. On one side of the park there was an open air yoga class with about 15 lycra-clad enthusiasts, all moving gracefully through their sun salutations. They seemed to be moving in… Read more »

Washington DC with FICP

Posted by & filed under Meeting Matters.

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by Pádraic Gilligan, Managing Partner, SoolNua From New York to DC The moody June of New York City followed me to the Finance and Insurance Conference Planners’ (FICP) Education Forum in DC, adding soaring temperatures to the on-going atmospheric instability. The cool, air conditioned interiors of our host hotel, the newly refurbished and exceedingly good J.W. Marriott on… Read more »

New York City in a Moody June

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by Padraic Gilligan, Managing Partner, SoolNua It’s not yet 7am and I’ve been on-line for almost 2 hours already. That’s what happens when you fly over 5000km, back in time, from Dublin to New York City. You’re physically in a new time zone but part of you (which part?) still hasn’t properly arrived and  lingers… Read more »