Why meetings really matter: reflections on NAMID

Posted by & filed under Meeting Matters.

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by Padraic Gilligan, Managing Partner, SoolNua The inaugural North America Meetings Industry Day (NAMID) on Thursday 16 April was an opportunity to put our industry in the spotlight and, in particular, to underline the considerable economic benefit that we bring to the venues, locations and destinations where meetings and events take place. The NAMID initiative… Read more »

Killarney – the things I love there

Posted by & filed under Destinations.

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by Pádraic Gilligan, Managing Partner, SoolNua As a professional in the meetings industry I get to go nice places, stay in nice hotels, eat in nice restaurants and drink nice cocktails that someone else is often paying for.  At least that’s they way it often appears to my family and friends and, frankly, I’ve long… Read more »

Meetings Industry Fiction: The Tasting

Posted by & filed under Meeting Matters.

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by Pádraic Gilligan, Managing Partner, SoolNua You could write a book about it! How often have meetings professionals said this to each other? We’re an industry with amazing stories that you couldn’t make up and we share them orally with each other all the time. However, we don’t often write them down. We haven’t yet… Read more »

How can Ireland remain competitive for conferences?

Posted by & filed under Viewpoints.

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by Pádraic Gilligan, Managing Partner, SoolNua I pulled back the curtains in anticipation of waking in a room with a view and when I awoke there it was,  in all its glittering morning glory, the Sugar Loaf, beautifully framed in the floor-to-ceiling window, a modest mountain by world standards, but massive to us who live in… Read more »

Destination Marketing: What’s Your Story?

Posted by & filed under Viewpoints.

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by Pádraic Gilligan, Managing Director, SoolNua The rise and rise of content marketing has brought the art of storytelling  right into the science of marketing. These days marketers approach new products and services in search of their underlying story more than their features and benefits. Naturally this has extended to destination marketing and it’s causing… Read more »

Slovenia’s Splendid Isolation?

Posted by & filed under Destinations.

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by Pádraic Gilligan, Managing Partner, SoolNua The more I travel the more I realise how much a nation’s past constantly informs its present. Some countries more than others – either out of economic necessity, human curiosity, plain colonial greed or evangelical zeal – have tended to look beyond their own borders and set sail for… Read more »

Innovation in the Meetings Industry: Firmdale and Sundial

Posted by & filed under Meeting Matters.

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by Pádraic Gilligan, Managing Partner, SoolNua Scale The sheer scale of London as a destination makes it the perfect crucible for trying out new ideas and concepts in hospitality and MICE. Consequently it’s a rich source of inspiration for those of us, like Patrick and me, whose livelihood is derived from dispensing advice to destinations,… Read more »

Conducting a Good Site Inspection: it’s no joke!

Posted by & filed under Meeting Matters.

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by Pádraic Gilligan, Managing Partner, SoolNua An oldie but goldie … Most of us in the industry know the site inspection joke about the meeting planner who, due to over-crowding in heaven, is given the chance to check out hell too. When she visits hell it’s party time – all designer bling, adult beverages, hot… Read more »

Meetings and Events: who’s really doing it differently?

Posted by & filed under Viewpoints.

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by Pádraic Gilligan, Managing Partner, SoolNua The proliferation of content The extraordinary proliferation of easily accessible content for meetings professionals makes it harder, rather than easier, to keep up to date with news and trends. You’re so overwhelmed by the sheer breath and depth of available data that you’re often caught, motionless, like a deer… Read more »

Meaningful, Memorable, Motivational: Dubai for Incentives

Posted by & filed under Destinations.

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by Pádraic Gilligan, Managing Partner, SoolNua Sunset in the desert I was caught in the gaping gap between deep philosophical ponderings, practical commercial considerations and the overwhelming beauty of the moment. I couldn’t get W.B. Yeats’s apocalyptic poem out of my mind as I watched the bearded falconer spin his bait with ever-increasing speed in… Read more »