The Meetings Industry: 5 questions we need to answer

Posted by & filed under Viewpoints.

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by Pádraic Gilligan, Managing Partner, SoolNua IMEX is both Google and Amazon for the Meetings Industry. It’s a search engine and a showroom for network building, knowledge transfer and business exchange. It has a robust digital life but IMEX principally pivots around real people in real places in real time. It is by now the… Read more »

How to get the most from IMEX15

Posted by & filed under Meeting Matters.

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by Pádraic Gilligan, Managing Partner, SoolNua If life is a vicissitudinous  roller coaster (that word again, Garry!), then the older you get, the more rapid the journey because by then it’s all downhill! That’s certainly how it seems to me as we face into IMEX15 when IMEX14 was only 2 weeks ago! And while it’s… Read more »

So what does SoolNua do?

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by Pádraic Gilligan, Managing Partner, SoolNua All’s changed … Regular readers of this blog will have noticed how its byline and biography have changed. They used to say that I was Vice President of Industry Relations at MCI and Managing Director at Ovation Global DMC. About 15 months ago this changed to Managing Partner at SoolNua…. Read more »

Venues in Frankfurt for IMEX Events

Posted by & filed under Destinations.

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by Pádraic Gilligan, Managing Partner, SoolNua Frankfurt is a destination in a neutral grey Hugo Boss suit that waits patiently at the side of a traffic-free road rather than cross the street when there’s a red light. It’s laid out on both banks of the broad Main River, the two sides linked by bridges of… Read more »

Why meetings really matter: reflections on NAMID

Posted by & filed under Meeting Matters.

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by Padraic Gilligan, Managing Partner, SoolNua The inaugural North America Meetings Industry Day (NAMID) on Thursday 16 April was an opportunity to put our industry in the spotlight and, in particular, to underline the considerable economic benefit that we bring to the venues, locations and destinations where meetings and events take place. The NAMID initiative… Read more »

Killarney – the things I love there

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by Pádraic Gilligan, Managing Partner, SoolNua As a professional in the meetings industry I get to go nice places, stay in nice hotels, eat in nice restaurants and drink nice cocktails that someone else is often paying for.  At least that’s they way it often appears to my family and friends and, frankly, I’ve long… Read more »

Meetings Industry Fiction: The Tasting

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by Pádraic Gilligan, Managing Partner, SoolNua You could write a book about it! How often have meetings professionals said this to each other? We’re an industry with amazing stories that you couldn’t make up and we share them orally with each other all the time. However, we don’t often write them down. We haven’t yet… Read more »

How can Ireland remain competitive for conferences?

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by Pádraic Gilligan, Managing Partner, SoolNua I pulled back the curtains in anticipation of waking in a room with a view and when I awoke there it was,  in all its glittering morning glory, the Sugar Loaf, beautifully framed in the floor-to-ceiling window, a modest mountain by world standards, but massive to us who live in… Read more »

Destination Marketing: What’s Your Story?

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by Pádraic Gilligan, Managing Director, SoolNua The rise and rise of content marketing has brought the art of storytelling  right into the science of marketing. These days marketers approach new products and services in search of their underlying story more than their features and benefits. Naturally this has extended to destination marketing and it’s causing… Read more »