Why Aer Lingus needs a Teddy Bear Strategy

Posted by & filed under Viewpoints.

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by Pádraic Gilligan, Managing Partner, SoolNua The awesome power of brands Volumes have been written about the emotional power of brands but brands connected with national identity can often go deeper, insinuating themselves, almost, into our very DNA. These brands can become powerful symbols and signifiers across the full spectrum of our humanity, connecting us… Read more »

On the Road Again – San Diego to San Francisco

Posted by & filed under Destinations.

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by Pádraic Gilligan, Managing Partner, SoolNua The Marvels of Motivational Travel Many of us in the Meetings and Incentives Industry run successful businesses and make a good living because corporations know that extraordinary travel experiences motivate employees to achieve outstanding workplace results. Because this is our job and we’re not actual participants on these amazing… Read more »

3 days in Venice – still crazy after all these years

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by Padraic Gilligan, Managing Partner at SoolNua In the field of destination marketing Venice is Coca Cola. It’s up there, profile-wise, with New York and London in the super-brand category, known and recognized all over the world for its utterly unique topology, its ubiquitous gondolas, Carnevale, cruise ships and crowds. Within MICE it’s the incentive… Read more »

What Ireland means to me [Guest Post]

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by Domingos Dirceu Franco (Brazil and Jordan) Earlier this week I received an e mail from Domi with this text. I met Domi while he was in Ireland for 3 months to learn English. He’s Brazilian but lives in Amman, Jordan. I really like what he writes because it underlines how destination experiences can be… Read more »

Should the maids be tipped at Marriott?

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by Padraic Gilligan, Managing Partner at SoolNua Downtown San Francisco “You want to take the Cable Car?” he asked with breezy friendliness. We welcomed his intervention having struggled to understand how the iconic San Francisco system worked. He explained what to do, genuinely delighting us with his helpfulness. But then the hand went out: “We… Read more »

Bob and Janine go to Vienna: a short story

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Hofburg Palace

by Pádraic Gilligan, Managing Partner, SoolNua *I recently co-produced the Gala Dinner Entertainment at the Hofburg Palace, Vienna with a dear friend and client in the Finance and Insurance sector. Here’s an account of the evening from the perspective of a fictitious programme qualifier, Bob Newman. A kind of homecoming It was 5:05pm and his… Read more »

Jordan: the Comeback*

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By Padraic Gilligan, Managing Partner, SoolNua * Fans of great songwriters will immediately recognize the reference to Paddy McAloon’s band, Prefab Sprout’s classic 80s album which was entitled “Jordan: the Comeback” [PART 2 on Jordan] The Wadi Rum desert valley where I meet Salem is enclosed by amorphous outcrops of sandstone that protect you from… Read more »

Belfast – what’s the story?

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by Pádraic Gilligan, Managing Partner, SoolNua [THIS IS PART 2 OF A TWO PART DESTINATION BLOG ON BELFAST] When Patrick and I started Delaney Marketing Consultants back in the early 90s our sales trips to the US usually involved a tale or two. One story, which became our unique selling proposition, involved our 10 children:… Read more »

Belfast – an overnight MICE success after 20 years

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by Pádraic Gilligan, Managing Partner, SoolNua [THIS IS PART ONE OF A TWO PART BLOG ON BELFAST] Throughout our years with Ovation and MCI and now with SoolNua, Patrick and I have spoken at MICE events about destination selection or why certain destinations are so popular for meetings, incentives, conferences and events. While random subjectivity… Read more »