DESTINATIONS

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Slovenia’s Splendid Isolation?

by Pádraic Gilligan, Managing Partner, SoolNua The more I travel the more I realise how much a nation’s past constantly informs its present. Some countries more than others – either out of economic necessity, human curiosity, plain colonial greed or evangelical zeal – have tended to look beyond their own borders and set sail for… Read more »

MEETING MATTERS

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Innovation in the Meetings Industry: Firmdale and Sundial

by Pádraic Gilligan, Managing Partner, SoolNua Scale The sheer scale of London as a destination makes it the perfect crucible for trying out new ideas and concepts in hospitality and MICE. Consequently it’s a rich source of inspiration for those of us, like Patrick and me, whose livelihood is derived from dispensing advice to destinations,… Read more »

VIEWPOINTS

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Destination Marketing: What’s Your Story?

by Pádraic Gilligan, Managing Director, SoolNua The rise and rise of content marketing has brought the art of storytelling  right into the science of marketing. These days marketers approach new products and services in search of their underlying story more than their features and benefits. Naturally this has extended to destination marketing and it’s causing… Read more »

Padraic Gilligan
MANAGING PARTNER SOOLNUA

Pádraic Gilligan is currently Managing Partner at SoolNua, a boutique consultancy offering another viewpoint for meetings and events. He holds BA and MA degrees in Italian and English literature from University College Dublin and a post graduate diploma in Marketing from Boston College. Following a 13 year career in education, teaching at second and third levels, he started Delaney Marketing Consultants in 1994 with Patrick Delaney. In 2002 Delaney Marketing acquired Ovation and re-branded as Ovation Group. In June 2007 Ovation was acquired by Swiss based, MCI Group and commenced a robust global expansion programme which saw the establishment of Ovation offices at over 100 global locations...Read more »

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