Bratislava – Surprisingly Close, Exceptionally Smart

by Pádraic Gilligan, Managing Partner, SoolNua Following a couple of decades bringing meetings, incentives and events to destinations, @SuperGreyBeard and I are now working with these destinations, helping them identify and communicate what makes them different. To do this successfully we have to try to become insiders, immersing ourselves in the destination, getting behind the scenes, talking to a… Read more »



Building a compelling DMC brand: how the DMC Network re-branded

by Pádraic Gilligan, Managing Partner, SoolNua. What is a logo? Since the late 80s @Supergreybeard and I have been involved in a number of commercial activities that required an identity, ie, a trading name, logo, collateral material and, once the internet came on stream, a website etc. Over time many of these companies (Delaney Marketing Consultants, Ovation Group etc)… Read more »


by Patrick Lanigan

The Exploding search for Authenticity in Tourism today

by Pádraic Gilligan, Managing Partner, SoolNua “Let me take you down as I’m going to Strawberry Fields. Nothing is real.” It’s ironic, as I leave Las Vegas, that the theme for this week’s blog post is authenticity. In the constellation of words that might be used to describe this astonishing town, authenticity is unlikely to… Read more »

Padraic Gilligan

Pádraic Gilligan is currently Managing Partner at SoolNua, a boutique consultancy offering another viewpoint for meetings and events. He holds BA and MA degrees in Italian and English literature from University College Dublin and a post graduate diploma in Marketing from Boston College. Following a 13 year career in education, teaching at second and third levels, he started Delaney Marketing Consultants in 1994 with Patrick Delaney. In 2002 Delaney Marketing acquired Ovation and re-branded as Ovation Group. In June 2007 Ovation was acquired by Swiss based, MCI Group and commenced a robust global expansion programme which saw the establishment of Ovation offices at over 100 global locations...Read more »

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