DESTINATIONS

Screen Shot 2015-08-31 at 08.47.19

Destination Marketing – it’s really about the people

by Pádraic Gilligan, Managing Partner, SoolNua In our work with the Slovenian Convention Bureau we are currently focusing on the brand value proposition for meetings and events taking our starting point from content created by Spirit Slovenia, the organisation with responsibility for the nation brand and the excellent “I Love Slovenia” campaign. While accepting that… Read more »

MEETING MATTERS

Screen Shot 2015-07-24 at 13.59.25

I scream, you scream, we all scream for SoolNua world ICECREAM index

by Pádraic Gilligan, Managing Partner, SoolNua ICCA’s annual ranking of cities and countries according to their meetings business has become both the meetings industry standard for evaluating performance and the go-to source for governments and civic authorities when considering CapEx and other investment in congress tourism. We’re proud members and enthusiastic supporters of ICCA but we believe… Read more »

VIEWPOINTS

Screen Shot 2015-08-24 at 14.16.42

Why you shouldn’t use Social Media

Pádraic Gilligan, Managing Partner, SoolNua A new service from SoolNua In addition to our core advisory business, SoolNua has recently started to offer Social Media as an actual product / service offering. This has come about because we discovered that many of our customers, irrespective of the size of their organisation, didn’t have an internal… Read more »

Padraic Gilligan
MANAGING PARTNER SOOLNUA

Pádraic Gilligan is currently Managing Partner at SoolNua, a boutique consultancy offering another viewpoint for meetings and events. He holds BA and MA degrees in Italian and English literature from University College Dublin and a post graduate diploma in Marketing from Boston College. Following a 13 year career in education, teaching at second and third levels, he started Delaney Marketing Consultants in 1994 with Patrick Delaney. In 2002 Delaney Marketing acquired Ovation and re-branded as Ovation Group. In June 2007 Ovation was acquired by Swiss based, MCI Group and commenced a robust global expansion programme which saw the establishment of Ovation offices at over 100 global locations...Read more »

Follow me on Twitter